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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Most American Cars | Honda Makes the Top 10 List

The car built with the most American/Canadian parts content is the 2021 Ford Mustang GT – with the manual transmission, specifically, no less – giving Ford a second consecutive year atop the American University Kogod Business School annual "Made in America Auto Index. We already knew that it doesn't get much more American than a V8 pony car, but now we've got the numbers to prove it.  Ford's iconic coupe takes the number one slot pretty convincingly this year, with 88.5% of its components coming from U.S. or Canadian sources. Appropriately, though perhaps confusingly, 21 models made the top 10 list in 2021. As you may have surmised, this is the result of multiple ties. Note also that many models appear more than once to account for variants built with parts from different sources. The top-ranked Mustang is a perfect example; The automatic drops into into a tie for 10th, right next to the EcoBoost model and Ram's 1500 Classic with the 3.6L V6.  The "America" theme runs pretty strongly through the top "10," with the Chevrolet Corvette sitting pretty in second place, followed by all three variants of Tesla's Model 3 electric car. Honda also makes several appearances thanks to its rather significant U.S. manufacturing footprint. Here are the 21 vehicles that make up the top 10 this year – don't worry, it feels just as weird to type as it does to read. Last year's winner, the midsize Ford Ranger pickup, cratered to 16th place, dropping from 70% American parts content to just 45%. Keep in mind, however, that the pandemic has forced automakers to source parts outside of their normal supply chains, and such drops should be taken with a grain of salt. Kogod noted that the overall proportions of content between manufacturers remained relatively unchanged despite what appear to be significant shake-ups such as this one.  "While the trend TDC for cars assembled in the US is consistent over time, both Daimler and Subaru saw significant drops in their average US content," the summary said. "This may be the result of US shortages of parts and components as the impacts of the covid pandemic created significant disruptions in automotive supply chains." Watch Ford Build a Bronco: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

More details on the Hellcat-powered Ram Rebel TRX

We got our last big scoop on the coming Ram Rebel TRX last summer, when Jordan Denhoed caught a pack of prototypes testing in Michigan's Silver Lake Sand Dunes. We'd heard then that as opposed to the TRX concept, the production truck would unlock the full 707 horsepower from its 6.2-liter Hellcat V8, and use a traditional shift lever to work the gears of a 10-speed automatic. Now Mopar Insiders and Allpar have another batch of details that both sides said were gleaned from insiders with knowledge of the product. The looks, which will hew closely to the concept, have apparently already been teased. The Dodge and Ram corners of FCA like to foreshadow future offerings in their press photos and flyers, Ram doing so again on a graphic that advertised the FCA 2020 Drive for Design contest, pictured. We're told to expect the same twin-vented hood and flared arches front and back, as well as a new take on the current Ram Rebel grille that frames headlights from the Laramie Black trim. The side-exit exhaust would be cool, but we doubt it makes production. That extra width necessitates amber marker lights. The Ford F-150 Raptor, which uses the same lights for the same reason, places its markers along the top edge of the grille just below the grille surround. Mopar Insiders says the Rebel TRX's amber markers will lurk inside the large hood scoop. The Hellcat will get plenty of air from additional vents astride the headlights, and vent its heat through extractor vents just ahead of the windshield and ahead of the front doors. In lieu of any Hellcat badging save for on the supercharger, script on the hood in the same font as the Rebel TRX concept will read, "6.2L Supercharged." In back, yet more vents mimic those in the front fascia, this time placed next to the taillights. There will be an LED CHMSL, and larger diameter exhaust tips poking out of the bumper. Inside, Allpar says Ram plans to follow the Dodge SRT template by loading up the interior; the question is whether there will be a base model, or if it's only SRT plus options. The luxury angle means the 12-inch Uconnect infotainment system will be standard, with off-road-specific screens among the Performance Pages. Allpar confirms the conventional shifter, and Mopar Insiders says the lever will be joined by aluminum shift paddles borrowed from the Alfa Romeo Stelvio Quadrifoglio. The paddles will be longer than those in the Italian crossover, and mounted on the steering wheel.