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Ram says its customers are more excited about V8-powered trucks than EVs

As its rivals invest billions of dollars into electric pickups, Ram made headlines by dropping a supercharged, 702-horsepower V8 engine between the 1500's fenders. While critics will inevitably argue there's nothing forward-thinking about the Hellcat engine, the company explained its customers are more interested in V8s than in EVs. Speaking with Muscle Car & Trucks, 1500 brand manager Carl Lally explained the company is open to the idea of exploring electric powertrains. His comments echo the ones made recently by Mike Manley, the head of Fiat-Chrysler Automobiles (FCA). Ram will begin developing a battery-powered pickup if customers demand one, but it sounds like its market research finds there's not a tremendous amount of interest in a gasoline-free model.  The market research must say otherwise over at Jeep, which is bringing the plug-in electric hybrid Wrangler 4xe to market. "It's fundamental to us that it's not about chasing the [EV] trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it's a supercharged, 6.2-liter V8 that has them most excited," said Lally, referring to the 1500 TRX introduced as an alternative to the Ford F-150 Raptor. Adding credibility to Lally's statement is the fact that the 702 available units of the TRX Launch Edition model sold out in a couple of hours in spite of a base price of approximately $90,000. Ram is not limiting production of the regular-production TRX, which starts at $71,690, so time will tell if its bet on V8s pays off in the long run. Market leader Ford wants to plant its stake in both segments. We know it's developing an electric variant of the 14th-generation F-150, and an earlier report claims the next Raptor will receive the Mustang GT500's 700-plus-horsepower V8. As for General Motors, it's planning on launching a battery-powered Chevrolet Silverado sooner or later, but it has chosen to watch the horsepower war from the sidelines — for the time being, at least. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Ram offers Rebel 1500 Black in any color you want but especially black

The new Black edition is a natural extension of the Ram 1500 Rebel idea: making a good truck look a little more badass. So on top of the Rebel appearance goodies, which includes that distinctive grille and a bunch of (new for 2016) extras like beefier fender flares, the Black brings a lot of dark accents to the mix. But don't assume that you have to get one with a black exterior. You can get the Black edition in any color the Ram 1500 Rebel is normally offered in. What the Black edition adds to the mix is darkened wheels, brush guard, and an interior that is totally blacked-out. The heated, embroidered seats can also done up with Katskin leather. Bits like the door bezels, instrument panel and gauge rings, and grey accent stitching class up the cabin. Like a regular 1500 Rebel, buyers have a choice of the 5.7-liter Hemi V8 or 3.6-liter Pentastar V6, either paried with the Rebel's standard 33-inch offroad tires and air suspension. If you want one, prices start at $46,910. The Rebel Black will be at dealers by March. Related Video:

Mopar makes the Ram Rebel even more macho for 2016

Mopar is making the 2016 Ram 1500 Rebel a little more badass and charging a lot more money. This is the Mopar '16 Rebel. Customers that snag one of the 500 special-edition Rebels get some nifty visual upgrades from the Mopar catalog. The truck's plastic flares are bigger, and the "performance" aluminum hood comes with a big, matte-black decal. It's a macho truck. These special-edition Ram Rebels only come in two colors – Flame Red and Brilliant Black – and we're not really sure if the Mopar's traditional blue highlights work well on the red version. The dark hue ought to look the business, though. Either shade goes well with the standard 17-inch black wheels and black skid plate on the front bumper – the normal Rebel's skid plate is silver. Those are just the standard Mopar accessories on this special edition. The aftermarket division will happily sell Rebel drivers more performance-oriented mods, including a cold-air intake or cat-back exhaust for the Rebel's standard 5.7-liter Hemi V8. Even if you choose to pass on those upgrades, you're still paying at least $52,460 for the Mopar '16 Rebel. The basis for this truck, the 1500 Rebel 4x4, starts at $46,395, or $6,065 less than the Mopar special edition. While the body changes are cool, there's not enough here to warrant that kind of premium. The Mopar 16' Rebel will arrive in dealers later this summer. Related Video: