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Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Auto journo learns hard way that new vehicles burn differently than old ones

Terry Box, a writer for the Dallas Morning News, was tootling down the Dallas North Tollway in a Ram 1500 Laramie Longhorn pickup after work and enjoying the ride. Box thought the $53,335, option-filled press loaner had been "flawless - very serious competition for anything built by Ford or Chevy." And then, for reasons that still aren't clear, something in the engine compartment caught fire and the Ram cremated itself on the shoulder of an off-ramp.
Box tells the story and it isn't an indictment of the truck, but a cautionary tale about how new vehicles don't burn like the old ones did - and why not to go back for your gym bag. It could also be a kind reminder about what kind of safety gear everyone should keep in their cars. Click the link to read the whole piece.

Jeep and Ram diesel owners get $3,075 in lawsuit settlement

Owners of certain Ram 1500 and Jeep Grand Cherokees equipped with diesel engines will get up to $3,075 in compensation for repairs under a settlement of a class-action lawsuit against Fiat Chrysler over illegal emissions-cheating software. The roughly $800 million settlement was first announced in January and approved by a federal judge in California last week, according to Consumer Reports. The affected vehicles are 2014 to 2016 Ram 1500 pickup trucks and Jeep Grand Cherokee SUVs equipped with 3.0-liter EcoDiesel V6 engines. FCA will update the emissions control software, provide an extended warranty covering up to 10 years or 120,000 miles, and provide cash compensation. Eligible owners will get as much as $3,075, while eligible lessees, former lease holders and former owners will get up to $990, and partial owners will get up to $2,460. FCA has established an EcoDiesel Settlement website where affected owners can find more information on how to submit and track a claim and sign up for updates. Customers with questions can also call 833-280-4748. Vehicle owners will have 21 months to submit a claim, with a deadline of Feb. 3, 2021, and two years to complete the repair and receive compensation for it. Former owners and lease holders must submit claims by Aug. 1, 2019. The EPA in early 2017 issued a notice of violation to FCA after Jeep and Ram installed eight emissions control devices on diesel vehicles. FCA's settlement includes $311 million in total civil penalties to U.S. and California regulators, up to $280 million to resolve claims from diesel owners, $105 million in extended warranties, $72.5 million in state civil penalties and $33.5 million in payments to California for excess emissions and to resolve consumer claims. Auto supplier Robert Bosch GmbH, which provided emissions control software, is paying $27.5 million to resolve claims, plus $103.5 million to settle claims with 47 states. The federal court also approved consent decrees between FCA, the EPA and the California Air Resources Board, plus agreements with all 50 stats and the U.S. Customs and Border Protection. In a statement, FCA said, "The settlements contain no findings of wrongdoing, nor admission of any wrongdoing, by FCA US" and added that the software fixes will have no affect on average fuel economy, performance or other characteristics of the vehicles.