2021 Ram 3500 Laramie Longhorn on 2040-cars

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Ram 1500 Limited Longhorn Southfork Edition returns for 2022

Ram has steadily banged out packages and upgrades this year for the 2022 1500 pickup. So far we've had the Mopar-assisted G/T, the off-road ready Backcountry, the luxed-up, celebratory Limited 10th Anniversary, and new Uconnect 5 infotainment. At the same time, the brand that topped the 2021 J.D. Power Initial Quality Study has reworked how options and packages can be combined in order to keep the assembly lines running. Mopar Insiders reports that there's another special package coming for next year called the Longhorn Southfork Edition. This returns a name last seen in 2018 on the Laramie Longhorn Southfork Edition, but for next year it starts with the top standard trim to become the Limited Longhorn Southfork Edition.  Three years ago, the Southfork made do with a couple special colors and lots of extra leather and suede. Since this new one starts with the Limited there will be plenty of hide, as well as suede in places like the door bolsters, plus laser filigree detailing and a Mopar bright pedal kit. The special interior hue is called Mountain Brown. But the 2022 Southfork gets a tad more rugged utility, the Bed Utility Group comprising Mopar's deployable bed step, four adjustable tie-down hooks, and pick-up bed LED lighting, as well as a spray-in bedliner and Ram's Multifunction tailgate. The package sticks with the standard 20-inch painted and polished wheel, here wrapped in Falken Wildpeak A/T tires that usually require adding the Off-Road Group.   MI's dealer sources say the Limited Longhorn Southfork Edition will start at $1,295. Assuming the 2022 Ram 1500 Limited pricing doesn't increase from its present $62,645 after destination and the package can be bought standalone, a buyer can get away for around $63,940 if opting for the sole no-cost exterior color of Ivory White Tri-Coat.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2014 Ram 1500 named Truck of Texas, Chrysler Cleans Up at Truck Rodeo

Trucks are king in Texas, so the annual Truck of Texas awarded by the Texas Auto Writers Association gives automakers big bragging rights. This year's Texas Truck Rodeo featured 63 trucks, crossover and SUVs, and the 2014 Ram 1500 took home the prestigious Truck of Texas, giving the pickup back-to-back wins for this award. The good news didn't stop there for Chrysler Group, as Ram, Dodge and Jeep dominated most other categories, accounting for 14 of the possible 24 awards.
Ram also was named the Truck Line of Texas winning seven individual awards - including Best Powertrain with its 3.0-liter EcoDiesel, Best Technology with the new Heavy Duty rear coil suspension and Best Commercial Vehicle with the 2014 Ram Promaster. The Jeep Grand Cherokee won two individual awards to be named the SUV of Texas, while the Hyundai Santa Fe was named the Crossover of Texas, and Nissan picked up three awards, too. Scroll down for the full list of categories and winners.