2021 Ram 3500 Laramie 4x4 on 2040-cars

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2023 Ram 1500 gets tech upgrades, Limited Elite special edition

The 2023 Ram light-duty and heavy-duty lineups gain a suite of minor upgrades and a revamped special edition. Starting with the 1500, all trims gain Rear-seat Reminder Alert and an LED hitch lamp in the tailgate handle. Models above the two Tradesman trims will have access to an optional 12-inch frameless digital gauge cluster. The gauges can be displayed in digital or analogue form, further customization in the form of five configurable tiles and nearly 24 menus, and cluster configurations able to be saved to a particular user profile. Every 1500 trim that gets the 12-inch Uconnect 5 system will also get Stellantis' Emergency Vehicle Alert system, a boon for distracted drivers who might not realize there's an emergency vehicle approaching. The Ram 1500 Rebel will come with Selec-Speed Control standard. Swiped from Jeep and the TRX pickup, Selec-Speed Control is effectively off-road cruise control. Using buttons on the steering wheel, the driver can set the speed between 0.6 to 5 miles per hour when the transfer case is in 4WD Low. The feature will join the optional Back Country Package that can be optioned on the Big Horn and Lone Star trims, and the Off-Road Group available to the Big Horn, Lone Star, Laramie, Limited Longhorn and Limited trims. That Off-Road Group unlocks another goodie for 2023, being 22-inch all-terrain tires, but only for the Laramie, Limited Longhorn and Limited models. One special edition continues and another swings in. The Ram RED Edition carries on into 2023 for the Limited Crew Cab. It gets red RAM lettering in the grille and on the doors outside, the same again on the center console lid. For next year, it comes with a UV-C light in the glove box. Place an item in the glovebox and press a button a button on the center console, that light turns on for three minutes to kill pathogens like bacteria, viruses, mold and fungus. The RED model is part of Stellantis' pledge to help the Global Fund fight health emergencies in partnership with the 16-year-old non-profit RED. The new special trim is the 2023 Ram 1500 Limited Elite Edition. This is Ram's continued swapping of names for special editions on the Limited, which has seen the 10th Anniversary and Southfork names in recent years. The $2,145 10th Anniversary Package rolls on into the new model year.

Ram granted patent for in-bed ramp system

Most of the patent filings we report on these days are of a pretty high-tech nature: everything from "humanized" navigation systems to 11-speed transmissions. But cool innovations can be lower-tech and clever, too. At least that's our feeling after seeing some proposed plans from Ram. FCA has filed a patent for a system of built-in ramps recessed inside of a truck bed. While stowable ramps aren't new – Ford offers a similar system for the F-150 ­– the level of integration shown in these diagrams seems to be. Drawings show ramps that run on channels in the bed and tailgate, hinged at the end of the extended gate for a gentle upslope into the cargo area. What's more, the system seems changeable, with two ramps set wide or narrow, or just one centrally mounted. Just the thing for switching from motorcycle-loading season to snowmobile-loading season. A granted patent doesn't always lead to a product brought to market, of course. Issues with cost, durability, and demand all have a lot to say about what makes it from design to showroom. Still, we think the proposed RamRamp (feel free to use that, FCA) shows a ton of promise. Speak up truck owners, is a factory-installed ramp system like the one you see here something you'd pay for on your next vehicle? Get into Comments, below, and let us know. Related Video: Featured Gallery Ram in-bed ramps patent drawings News Source: USPTO via Allpar RAM Truck patent

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.