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2019 Ram 1500 finally revealed | All new, from headlights to hybrid system

Few categories are as hotly contested as the full-size truck segment. The passion from both automakers and loyal truck owners is fierce. See any number of Calvin window decals for example. Well, a new Ram 1500 is finally here, and it's lighter, stronger and better equipped than ever before to take on the Ford F-150 and the Chevy Silverado. In addition to new styling and a hugely versatile interior, both the V6 and V8 Ram 1500 are available with a 48-volt mild-hybrid system. Despite looking similar to the current Ram, this isn't merely an update. The truck is all new inside and out, improving on what worked and fixing what was aging. Overall weight is down 225 pounds, with 120 of those coming from the chassis and frame. And 98 percent of the frame is made from high-strength steel, with aluminum making up a small amount in parts like the transmission crossmember and engine mounts. The Ram 1500 also gets an aluminum hood and tailgate. The weight may be down, but the 2019 Ram 1500 is longer and wider than before. The bed height, too, has increased. Visually, it's difficult to notice the increased size. The overall design is an evolution of what Ram has offered for decades. The most obvious change is the lack of a crosshair grille, a staple since 1994. The new "RAM" grille started as an option but now carries over to every single model. It's not going to be popular with everyone, but we're sure Mopar or some other parts supplier can fill your t-shaped void. The drop fender that also debuted on the '94 Ram has been lifted, giving the front a far more upright face. There are two different headlight designs, depending on the trim and options. The top-tier LED units are wide and slim, while the standard lighting looks similar to what we have now. The front bumper can be chrome or paint, while the chrome accents carry around to parts like the new 1500 badge on the hood. Tow hooks are lower and further apart than before, while the parking sensors have been better integrated into the design. Like the headlights, the taillights are an evolution of the current shape. Both halogen and LED units are available. The full-width steel rear bumper can be had in either chrome or body color. As for paint, there are 12 colors in total, with three two-tone variants. If that's not enough variety, there are 16 new (six-lug!) wheel designs to choose from, ranging from 18 to 22 inches. View 160 Photos Inside, the 2019 Ram 1500 is more refined and practical than ever before.

Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2019 Chevy Silverado 1500 vs. 2019 Ram 1500 vs. 2018 Ford F-150: How they compare

The full-size pickup truck market is seriously hot right now. Both Ram and Chevrolet have introduced completely redesigned trucks, the 2019 Ram 1500 and the 2019 Chevy Silverado, and as the companies slowly roll each one out, more and more information comes to light. We've put together this comparison post to help you keep track of all the features and specifications of each of these new models, along with the updated 2018 Ford F-150. Among the stats we'll take a look at are engines, power, fuel economy, trim levels, weight and more. Weight savings Both the 2019 Ram 1500 and 2019 Chevy Silverado 1500 have gone on a diet for the new model year, similar to the one the F-150 went on in 2015. The Silverado is the weight-loss leader, having shed 450 pounds when comparing quad-cab V8 models. The Ram 1500 lost 225 pounds compared to the current truck. Both trucks achieve their weight loss in part due to the use of aluminum parts. On the Silverado, the hood, doors, and tailgate are aluminum, while on the Ram, just the hood and tailgate are aluminum on the body. Compare that to the F-150, which uses aluminum for all exterior body panels for a total weight loss of up to 732 pounds, which makes the aluminum-intensive F-150 the weight-loss leader. View 160 Photos Engines and transmissions There's only a bit of overlap in powertrains on the Ram 1500 and Chevy Silverado. Each has a V8 for the top engine. The Ram's is a 5.7-liter Hemi V8 making 395 horsepower and 410 pound-feet of torque. The Silverado will once again use a 6.2-liter V8 as its range topper with the same 420 horsepower and 460 pound-feet of torque as the current model. Both of these V8s boast some extra fuel saving technology. The Chevy's 6.2-liter (and some 5.3-liters) comes with the company's latest cylinder deactivation system that can shut off any or nearly all of the eight cylinders. The Ram's V8 boasts an optional 48-volt mild-hybrid system that, in addition to likely helping fuel economy, can provide up to 130 pound-feet of torque right off the line. With the Ram, fuel economy sees an improvement of 2 mpg in the city and combined ratings for 17 and 19 respectively. Highway fuel economy improves by 1 mpg to 23 with two-wheel drive and 22 with four-wheel drive. The Silverado's 6.2-liter V8 only improves city fuel economy by 1 mpg to 16, and actually loses 1 mpg on the highway. The new 5.3-liter engine with the fancy cylinder deactivation does see an improvement over the simpler version.