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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Ram wants its midsize truck situation 'fixed soon'

The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon. During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it. Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options. Last September an Automotive News report forecast the truck to be built in Toledo alongside the Jeep Wrangler and Gladiator pickup. When Car and Driver asked for clarification about Toledo or Mexico, FCA pointed to Marchionne's comments referring to Mexico. It appears that's the angle Manley and his team are still trying to make work. The Saltillo, Mexico, assembly plant now builds Ram's heavy-duty trucks, but observers expect HD production to move to the U.S. to make room for the smaller pickup.

2020 Ram 1500's new EcoDiesel horsepower and torque revealed

Following on the reveals of Ford and GM's light-duty diesel full-size pickup truck engines, Ram has finally revealed its second-generation EcoDiesel V6 for the 2020 Ram 1500 and 2019 Ram 1500 Classic. The engine is once again a 3.0-liter V6, but it now makes 260 horsepower and 480 pound-feet of torque. That's an increase of 20 horsepower and 60 pound-feet of torque over the previous engine. Ram notes a number of changes were made to achieve these numbers, including adding a water-cooled variable geometry turbo, reducing compression ratio from 16.5:1 to 16:1, adding lighter pistons, revising the intake ports, and using a new fuel injection system and exhaust gas recirculation system. Those numbers also put the new Ram diesel at the top of its class for torque. Just behind it is the 3.0-liter inline-six in the 2020 Chevy Silverado and GMC Sierra that makes a bit more power at 277 horsepower but less torque at 460 pound-feet. Then there's the 2019 Ford F-150's 3.0-liter V6 that makes 250 horsepower and 440 pound-feet of torque. The Ram engine also hits peak torque at 1,600 rpm, which is sooner than the Ford engine at 1,750 rpm. The Chevy engine's torque arrives even earlier than both at 1,500 rpm. The Ram's maximum towing capacity of 12,560 pounds also tops the F-150 diesel's 11,400 pounds. There are still a number of unknowns regarding the new EcoDiesel engine, though. Ram hasn't announced payload capacity, pricing or fuel economy for the engine. We expect fuel economy will be slightly improved over its predecessor's 20 mpg in the city and 27 on the highway. But we don't know if it will match or surpass the F-150 diesel's 22 mpg in the city and 30 on the highway. All these numbers should be announced closer to the engine's release window of fourth quarter of 2019. The engine will also be available in every single trim and configuration of the 2020 Ram 1500 including the Rebel, which used to be a gas-only trim. The engine will even be available on the 2019 Ram 1500 Classic. This should also be the engine that will soon appear in the Jeep Gladiator and Wrangler.