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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Ram CEO rules out Hellcat pickup for now [w/poll]

If you've been waiting for Chrysler to shoehorn its new Hellcat engine into the Ram 1500 pickup, you may be waiting a while. Our compatriots at Car and Driver spoke to Ram CEO Bob Hegbloom about the prospect of a Hellcat pickup, and his answer was less than promising: "At this time, I would say no."
That doesn't mean it'll never happen, but does suggest that such a project is not currently in the cards. Which is a bit of a shame, considering how the last Mopar muscle truck turned out. The Dodge Ram SRT-10 was powered by essentially the same V10 engine as the Viper, channeled (in the short-cab version anyway) to the rear wheels through a six-speed manual. The supercharged, 707-horsepower Hellcat engine now available in the Challenger coupe and Charger sedan is even more powerful, and would make one heck of a performance truck - the kind that, long-travel suspension aside, might make some enthusiasts forget all about the Ford F-150 SVT Raptor.
In the meantime, we're still holding out hope that the Trackhawk name registered by Chrysler recently will point the way towards a Hellcat-powered Jeep Grand Cherokee SRT. Where would you most like to see the Hellcat engine pop up next?

Win a Ram TRX and a stunning $4.3 million Lake Tahoe dream home

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.   If you’re looking for an insanely capable off-road pickup, as well as a mountain lodge and lake house to store it, look no further, because with this one giveaway you can win a 5,200 sq-ft Lake Tahoe dream home and a Ram TRX.  Win This $4.3 Million Lake Tahoe Dream House and a Ram TRX - Enter at Omaze HereÂ’s what we said about the TRX when we last drove it: “The TRX hardware is firmly in the realm of absurdity, allowing it to attack just about any terrain or surface – assuming it can physically fit through. The 6.2-liter supercharged V8 supplies 650 pound-feet of torque to all four wheels that lets it power out of mud and muck by aggressively flinging it skyward as though it has a vendetta against both the sky above and Earth below. This sort of driving is best done in Mud/Sand mode, as it sets the four-wheel-drive system, throttle response, transmission, suspension and steering into their ideal settings to have the most fun in the slick stuff. It works as advertised. “Going 0-60 mph in 4.5 seconds in a truck so large is already a mind-altering experience, but having the traction and ability to properly launch off-road is where the TRX truly sets itself apart. Those 35-inch Goodyear Wrangler Territory all-terrain tires, developed specifically for the TRX, dig into the mud and dirt, shooting you forward with far less scrambling and scrapping for purchase than youÂ’d expect from such a sloppy surface. The Dana 60 solid rear axle, axle-hop damper and electronic limited-slip differential that Ram claims help those launches are all putting in the work that needs to be done. No matter the terrain, the TRX digs in, growls and shoots where you point it. If youÂ’d rather move sideways, a quick stab of the traction control button relaxes the truck's nannies to do just that. “The suspension is just as hardcore with the Bilstein Black Hawk e2 adaptive dampers and their remote reservoirs making this 6,396-pound lead weight of a truck more agile than it should be, yet forgiving at the same time. Its damping characteristics donÂ’t provide the same pillowy and graceful off-road ride as, say, the Multimatic dampers on the much lighter Colorado ZR2 do, but thatÂ’s comparing apples to oranges on the weight scale.