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2020 Ram HD trucks revealed in spy shots, along with interior

It looks like FCA isn't too concerned with keeping its redesigned Heavy Duty trucks under wraps before their reveals. Our spy photographers managed to catch a fleet of 2020 Ram HDs running around completely undisguised. Not only do we get to see exterior design details, but there are also shots of the HD's interior in Laramie trim. Shots of the new Power Wagon went up a few days ago, but now we get to see the truck in both Laramie Longhorn and Limited trims. It's clear the trucks are following in the footsteps of the 2019 Ram 1500 redesign for their inspiration — we like the new Ram, so that's a good thing. The departure from traditional Ram HD styling means the retirement of the crosshair grille. We can see this first in the brown Laramie Longhorn at the top here. Thankfully, Ram didn't go as far as GM did with its crazy grille design on the freshly released Silverado HD. That being said, it's still pretty large. It appears more upright and tough-looking than the similarly styled 1500 Laramie Longhorn, but still adopts the same design language. 2020 Ram 2500 Limited View 12 Photos The 2500 Limited doesn't exactly look finished, but it's clear we're looking at a more luxuriously appointed truck from the photos. There's more chrome, and the grille design is much more complex than the Laramie Longhorn. In fact, there might even be a bit too much chrome for our taste — tow hooks probably aren't in need of any shiny bling. 2020 Ram 2500 Power Wagon Tradesman View 8 Photos Finally, we also get to see the Tradesman trim of a Power Wagon. The red looks good on the big truck, but the trim we saw the other day had a much meaner front-end design. This one would be better for those who want a more discreet Power Wagon. Interior shots surfaced alongside these new trucks too. We wouldn't have imagined much difference between the 1500 and HD interiors, and that seems to be the case. The model we're looking at here has the 8.4-inch screen with Uconnect, but the massive 12-incher will undoubtedly be available too. We expect an "official" debut of this truck early next year, with the Detroit Auto Show being the most likely of places for that to happen. Related video:

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: