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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

2021 Ram 2500 Power Wagon 75th Anniversary Edition celebrates the military-derived original

The Ram Power Wagon has made a name for itself in this century as the ultimate heavy-duty off-road pickup truck. But the name has a much longer history than that. The first Power Wagon went on sale in 1945, and was based on large military trucks built by Dodge during World War II. That's 75 years ago this year, hence the reason for the 2021 Ram 2500 Power Wagon 75th Anniversary Edition you see here. Squeaking in just in time for the civilian truck's anniversary, this special edition Power Wagon gets some visual tweaks and is loaded up with various features. On the outside you'll find standard premium LED headlights with black trim that matches the black decals and rock rails. The unique grille gets a gunmetal Ram badge and the rear doors have black 75th anniversary badges. Beadlock-capable wheels with the usual 33-inch tires round out the exterior styling. Inside, the most prominent change is the addition of brown leather seats with 75th anniversary logos in the seat backs. Dash and door trims feature gloss black plastic and brushed aluminum. The 12-inch infotainment screen is fitted and features the new-for-2021 off-road pages that display ride height, pitch and roll, and auxiliary gauges. The infotainment system is also coupled to a 750-watt, 17-speaker sound system. The special edition Power Wagons will reach dealers by the end of the year. Pricing starts at $66,945 with destination. Related Video:

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.