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Ram's 700 mini-truck blends Fiat genes with 1500 styling cues

Ram's on-again, off-again sub-1500 pickup is allegedly on its way to production, but we haven't seen it yet. In the meantime, the company's Mexican division introduced a trucklet named 700 built on a unibody architecture. The 700's positioning suggests it picks up where the Dakota left off, but it's a completely different breed of truck. And, while its unibody bones are reminiscent of the Honda Ridgeline, it's a much smaller model that's essentially a badge-engineered version of the Fiat Strada. No, not the hatchback briefly sold in the United States from 1979 to 1982; we're talking about the little, economy car-derived pickup sold in dozens of global markets. Think of the 700 as the Dodge Rampage's distant heir. Visually, its front end borrows a handful of styling cues from the 1500, including an upright grille characterized by a bold Ram emblem and mesh inserts. Called SLT, the base model wears a decidedly downmarket look with black plastic bumpers and steel wheels covered by plastic hubcaps. The mid-range Big Horn blurs the line between a commercial vehicle and a crossover with a practical cargo box, while the range-topping Laramie variant is aimed at motorists who want an outdoorsy daily driver. Ram offers two- and four-door models, though only the SLT is available in the former configuration. The 700 boasts a usable 1,653-pound payload and an 880-pound towing capacity. Power comes from a 1.4-liter four-cylinder engine that sends 84 horsepower to the front wheels via a five-speed manual transmission. Buyers can pay extra for a turbocharged, 1.3-liter four that delivers 98 horsepower. It doesn't appear that four-wheel drive is available, and there's no automatic transmission on the menu. Small and cheap doesn't necessarily mean basic. The 700 can be equipped with a seven-inch touchscreen with Android Auto and Apple CarPlay compatibility, a rear-view camera, and electronic driving aids such as ABS brakes and traction control, plus LED headlights. Laramie models also benefit from partial leather upholstery. Ram will release the 2021 700 in the Mexican market this month, but we're not expecting the model to find its way north to the U.S. Drivers who want a small, unibody truck will need to wait until Ford releases the Maverick, which will ride on the same basic platform as the Escape and the Bronco Sport. It's tentatively due out in 2021 as a 2022 model.

Ram Multifunction Tailgate swings into the pickup truck tailgate fray

Let the tailgate wars escalate, says Ram. Today, the Ram 1500 responds to GMC's Multi-Pro tailgate with its own fancy way to get stuff in and out of the bed. Named the "Multifunction Tailgate," (very creative, we know) Ram decided to give the tailgate a 60/40 split. Before we get into functionality, just take a peek at how it looks closed. On the red Ram Rebel chosen to show it off, you're greeted with a sizable black line running down the entire height of the tailgate in an odd spot. The off-center nature of the split makes for a strange look no matter the angle. We have a feeling that a black truck would solve any kind of visual weirdness going on here. On to the important part: How does it work? For starters, you can use it just like a normal truck tailgate. Drop it down with a release button on the handle, or use the remote release. Ram says it doesn't give up anything in capability or toughness in this down position — it has a 2,000-pound load rating. What makes this tailgate unique is its swinging functionality, though. The tailgate is capable of swinging both sides open like doors. Think Honda Ridgeline, but there are two elements to swing out instead of just one. This allows for closer access to the truck bed. The benefits are obvious: easier loading and unloading, easier washout, and you can even use a forklift to load it up now, too. Both of the barn doors swing out to 88 degrees. It's possible to have just the right or just the left door open, or both at once. Ram Multifunction Tailgate View 10 Photos Ford started this tailgate war with its now simple-looking bed step, but now it finds itself the most back-to-basics offering in the group. GMC officially has the most complicated piece of tech with the various foldouts and all-out size, but Ram is somewhere in the middle with this one. We were fans of the swing-out tailgate on our long-term Honda Ridgeline, so let's hope this one proves just as useful. Ram will be at the Chicago Auto Show with this tailgate, so we'll be sure to give it a thorough shakedown on the show floor. Any 2019 Ram 1500 can be equipped with the tailgate as an option for $995. The center step can be tacked on separately for $295. We're told to expect Rams equipped thusly to roll into dealerships during the second quarter of 2019. Related video:

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.