2014 Ram 3500 Slt on 2040-cars

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Hennessey Mammoth 1000 6x6 TRX is prehistoric excess

A few things have changed on the way to the Hennessey Mammoth 1000 6x6 TRX, the six-wheeled pickup based on the 2021 Ram 1500 TRX announced in September 2020. Back then, it was going to be powered by the 7.0-liter Hellephant engine, tuned from a stock 1,000 horsepower to 1,200 hp, it would cost $500,000 before customization, and the Texas tuner said there'd only be three built — likely owing to the exceeding scarcity of that crate motor. The good news for folks who thought they'd be left in the cold is that a slightly different but still astonishingly massive Mammoth is going into serial production, and at a lower price. Instead of the Hellephant, a 6.2-liter Hellcat lives under the chest-height hood. In the Ram 1500 TRX the engine makes 702 hp and 650 lb-ft., but a 2.65-liter supercharger is the heart of a Lone Star State overhaul boosting output to 1,012 hp and 969 lb-ft. The rest sticks to the original formula. The lengthened frame stretches overall length to 283 inches, a skosh more than four feet longer than the donor truck — long enough to hold plywood and a picnic in the bed. A Bilstein suspension hangs all that sheetmetal seven feet high over 20-inch wheels wearing 37-inch Toyo Open Country rubber. If for some reason the six-toed contact patch doesn't get a driver out of trouble, the third axle can be locked up. In case of greater calamity, the stinger front bumper is ready to accept a winch, and the rear bumper sprouts a couple of attachment points. There are also footholds in that rear bumper to make rummaging in the bed easier, but those footholds are so high up they could use the same retractable steps alongside the cabin to reach. Naturally, the interior has been reworked, and there are a "dazzling array of LED lights." Hennessey says it will make 12 of these — the largest truck in the company's 30-year history — every year. The Mammoth 6x6 can be ordered directly from Texas or at any authorized Ram retailer for $449,950. We can't wait to see what happens when this meets the GMC Hummer EV pickup on the trail. If you like the idea of the Mammoth but this Mammoth is a tad too mammoth, consider the rest of Hennessey's family of Elephantidae, the four-wheeled Mammoth 900 and Mammoth 1000, or the Mammoth SUV.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram Laramie Longhorn becomes the most luxurious Ram around

Dallas, Texas - This year's Texas State Fair was all about the deluxe trucks. Ford introduced its super-plush Limited trim for the Super Duty trucks. Ram did the same with its new Laramie Longhorn Southfork trim level. It's the new top-level luxury option for Ram, and it's available on heavy-duty 2500 and 3500 Rams as well as the light-duty 1500. The Southfork builds upon the flashy Longhorn trim level, which we aren't particularly fond of, mainly due to the tacky leather filigree pattern stickers, the plastic, barbed wire accents, and strange rose gold finish. Those elements are all still present on the Southfork. It does retain good points, like leather everywhere. Ram touts the leather's presence on the fronts, backs, and sides of the seats, as well as on the door panels. Southfork-exclusive features include a new pale ivory leather called Light Frost Beige, which is accented by a dark brown leather. The roof and pillars are also now covered in suede, which certainly upgrades the feel of the interior. There's real walnut and ash wood trim on the steering wheel and elsewhere in the cabin. Since the Southfork is the top of the line Ram trim, it carries a high price. The 1500 model starts at $52,615, and the 2500 starts at $57,015. The trim is only available on crew cab and Mega Cab trucks, but can be had with two-wheel drive or four-wheel drive and with short or long beds. See it for yourself in the image gallery above. Related Video: