2014 Ram 3500 Laramie on 2040-cars

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Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.

2018 Ram ProMaster Quick Spin Review | Big van, big fan

I've moved a lot over the past decade or so. Since the beginning of 2008, I've held nine different addresses: five in Alabama, two in California and two in Michigan. I've had a lot of experience moving, sometimes multiple times to multiple states in a single year. Simply put, I get around. And f or most of these moves, I made do with SUVs, hatchbacks, borrowed pickups or rented box trucks. After putting more than 2,000 miles on a GMC Savana during my (second) move to from Alabama to California, I was fed up with the headache of it all. The GMC had no cruise control, no sound deadening and a V8 that downed fuel with the gusto of a drunk at an open bar. It was an almost entirely unpleasant experience. Yes, I know that's how trucks used to be, but when there's an alternative, I'll take it. This latest move — all of 2.2 miles — was the shortest I'd had in years. While our long-term 2018 Honda Ridgeline would have sufficed for 90-percent of the move, it isn't quite long enough to move two couches, a shelf and a king-size bed. Sure, I could have gone to U-Haul, but why bother there was a Ram ProMaster in the local fleet that I could put to good use? I wanted to really see how far things have come in recent years. My chariot was a long-wheelbase high-roof van in work-site white. It's as inoffensive and anonymous as they come. The ProMaster is based on the Fiat Ducato, and it's an unfortunate looking machine, though I doubt many people in the market for a good work van give much thought to the van's design. There are a lot of variations of the ProMaster when it comes to wheelbase and cab configurations, but all models have the same standard drivetrains. Power from the 280 horsepower V6, like the one in the van I drove, is sent to the front through a six-speed automatic. A 3.0-liter turbo-diesel V6 is optional, boosting torque from 260 pound-feet to 300 pound feet, but it's paired with a less-than-stellar automated manual transmission that's not nearly as smooth or refined as its torque-converter counterpart. The seating position was high and commanding. It's a bit of a climb to get into, but once you're seated it's actually quite comfortable. Since you're nearly on top of the front wheels, forward visibility is excellent. The passenger area is spartan but packs tons of little cubbies, pockets and cup holders. I found perfect spots to stick extra bungee cords, gaffers tape and ratchet straps. Compared to the old vans I was used to, it was a revelation.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.