2014 Ram 3500 Laramie on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Why the 2019 Ram HD Power Wagon still doesn't have a diesel

We were all pleased to see that the all-new 2019 Ram HD pickup truck was going to have an off-road Power Wagon variant again. In a world of high-speed, dune-busting off-roaders, the slower, trail-focused Power Wagon is refreshing. But we were surprised to see that, yet again, Ram wouldn't offer a Cummins diesel engine with it. It seems like such a perfect match with low-down torque and better fuel economy. So we asked Jim Morrison, the head of Ram, what's going on. As it turns out, there are a couple of reasons for only offering the gas engine. First is the fact that Ram can't fit the standard winch behind the bumper when the longer straight-six turbodiesel is in the truck. And since the Power Wagon has always had a winch, and it's a big part of the truck's image, that would be a non-negotiable. Another reason is that the big, heavy diesel engine requires slightly different suspension that has worse articulation than the setup for the gas model. That would also hamper the truck's off-road capability, and again would not be acceptable on the ultimate off-roading Ram. Of course this all left us wondering whether there might be a future one, and from what Morrison told us, it doesn't look like it. We asked him if there's demand for a diesel Power Wagon, and he said there's always a little bit, but there hasn't been enough to bring it to market. He also said that demand has actually decreased lately, and he attributed that to low fuel prices right now. So if you really want a compression-ignition Power Wagon, you'd better hope gas prices spike in the near-ish future. Related Video:

Sunday Drive: And now for something completely different

This past week played host to a wide assortment of automotive news, highlighted by our first drive of the 2018 Volvo XC40. The Swedish crossover is targeted at young, successful Millennials, but it offers cool styling, fun dynamics, and all of today's must-have technology, so we think it ought to appeal to a much wider swath of the automotive marketplace. From there we answer the question, "What are hard on the outside and soft on the inside?" as we take a look at the next Mercedes-Benz G-Class SUV. We expect the German automaker's flagship luxury SUV to remain boxy on the outside, but the interior is going to be soft, supple, and luxurious. And then there's the Honda Clarity Plug-in Hybrid, which starts at starts at $34,290 and boasts 212 total system horsepower, 232 pound-feet of torque, 47 miles of electric driving range, and a total range of 340 miles. EPA rates it at 110 MPGe in EV mode, and 44 city/40 highway/42 combined overall. We compare it to other plug-ins like the Chevy Volt and Toyota Prius Prime. And finally we have some more spy photos of the 2019 Ram 1500. It doesn't have a traditional crosshair grille, but it's got plenty of chrome and an attractive upright stance that's sure to tempt future truck buyers looking for some sophistication to go with their work gloves. As always, stay tuned to Autoblog this week to see all the automotive news that's fit to print. 2018 Volvo XC40 First Drive Review | The Masspirational crossover Mercedes-Benz G-Class gets the luxe, high-tech treatment 2018 Honda Clarity Plug-In Hybrid Review | It's what's on the inside that counts 2019 Ram 1500 shows chrome grille and more production parts Green Honda Mercedes-Benz RAM Volvo Technology Truck Crossover SUV Luxury Performance Sedan volvo xc40 sunday drive