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There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

FCA Drive for Design Ram truck contest winners chosen

Last month, Fiat Chrysler held a 24-hour sketch battle open to anyone in the world willing to design the "wickedest and most outrageous" version of a Ram truck. That flash contest was a sideshow to the main event, FCA's annual Drive for Design competition open to high schoolers in the 10th, 11th, and 12th grades who were this year asked to design a Ram pickup for the future. The automaker's design team judged the entries, led by Ram Truck and Mopar Exterior Design boss Mark Trostle, with outside input from Detroit sculptor Josh Welton. The contest closed on May 1, and the winners have been decided: Job Skandera, a 12th grader from Santa Clara, California took first place with his Ram Magma; Vincent Piaskowski, an 11th grader from Birmingham, Michigan (home of Autoblog's headquarters) earned second place with an electric Ram; third place went to the Ram 1500 Series A by 11th grader Alex David Kirschmann from Auburn Hills, Michigan. Kirschmann clearly has a knack for this since he earned second place in last year's Drive for Design competition. The Ram Magma's name is suggested by the translucent polycarbonate windows that forego traditional tinting for a crystalline red privacy sheen "inspired by volcanic igneous rock." The Magma also showcases multiple light bars stretched across the roof, a UV water purifier system between the cab and bed, and a stove embedded into the tailgate. Thankfully, the feature set includes an adjustable suspension that lowers the cab to mortal levels of ingress. The electric Ram protects its extremities with a lightweight graphene hardcoat, offers side storage outside the bed, more storage under the bed floor, a heavy duty power station tucked into the bed wall, and the sandwiched tailgate can form a two-tier shelf system for organization on the job site. That tailgate gives us some real ideas. The 1500 Series A is Judge Dredd's truck when he leaves his Lawmaster motorcycle at the office. The RamBox storage compartments and retractable tonneau cover would represent sentimental historical touches when he's running errands — and moving everyone out of his way — in Mega-City One. Due to social distancing, the traditional awards ceremony and visit to FCA design HQ to talk with team members had to be canceled.

With Ram truck sales surging, FCA may continue production in Mexico

Featured Gallery 2019 Ram 1500 View 22 Photos Image Credit: Reuters Plants/Manufacturing RAM Truck Mike Manley warren michigan