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Ram 1500 Laramie Longhorn could become Limited Longhorn for 2021

Residents of Laramie, Wyoming, will soon lose one of their claims to fame, according to a recent report. Ram's upmarket 1500 Laramie Longhorn will allegedly become the Limited Longhorn for the 2021 model year. Without citing sources, enthusiast website Mopar Insiders reported the name change, and explained it brings the truck closer to the range-topping Limited trim in the minds of consumers. As the publication pointed out, the Laramie Longhorn and the Limited both offer a generous serving of chrome trim, LED headlights, and fender flares, among other features. And, while the Laramie Longhorn isn't the range's flagship, it coddles buyers with a luxury-car-like cabin that features soft leather upholstery and real wood trim on the dashboard. 2021 will also bring more in-car technology, still according to the Mopar Insiders report, including an Enhanced Trailer Tow Package that bundles an integrated trailer brake controller, trailer reverse steering controls, a tire pressure monitoring system for the trailer, and a trailer light check function. Motorists will also benefit from a customizable head-up display, a digital rear-view mirror, and Off-Road Pages for the Uconnect infotainment system. It's reasonable to assume that these features will be offered on other trims, too. What remains to be seen is how the updates will affect the truck's pricing. As of writing, the 2020 1500 carries a base price of $33,840 for a rear-wheel drive Tradesman model, and tops out at $59,110 when buyers select a four-wheel drive Limited. The Laramie Longhorn that is allegedly being replaced costs $53,335 with rear-wheel drive. Note all of the aforementioned figures include the mandatory $1,695 destination charge. The spokesperson Autoblog contacted wouldn't confirm or deny the rumor. All we learned is that Fiat-Chrysler Automobiles (FCA) will announce its 2021 updates on September 1, 2020. Stay tuned for more, then. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive

FCA recalling 63k Jeeps, Vipers and Ram ProMaster City vans

Fiat Chrysler Automobiles has announced a pair of recalls cover nearly 63,000 vehicles. The bigger of the two actions covers manual-transmission-equipped vehicles from 2006, including the Jeep Liberty and Wrangler, as well as the Dodge Viper. FCA engineers uncovered that the clutch ignition interlock switches use a kind of wire that was part of a previous recall campaign. Because of this, the company said that affected vehicles may not start, although in rare cases, "if recommended starting procedures are not followed," the affected vehicles may lurch forward after turning the key. Those recommended starting procedures "include activating the parking brake, placing the shift lever in neutral and pressing the clutch pedal before turning the vehicle's ignition key." Recall number two affects the company's 2015 Ram ProMaster City cargo and passenger vans. Owners will need to report to dealers to have a piece of tape removed from the side-curtain airbags. The tape is added during assembly and in some cases, may not have been removed. That could prevent the airbags from deploying in the event of a crash. Just under 59,000 vehicles are included in the first recall, including 43,874 in the United States, 11,309 outside of North America, 2,944 in Canada and 706 in Mexico. The ProMaster City recall includes just over 3,900 vehicles. FCA claims it's unaware of any injuries, fatalities or accidents related to either recall and will perform repairs free of charge. Scroll down for the official press release on both campaigns. Related Video: Statement: Clutch Ignition Interlock Switch April 23, 2015 , Auburn Hills, Mich. - FCA US LLC is launching a voluntary recall of an estimated 43,874 older-model U.S.-market cars and SUVs equipped with manual transmissions. The Company will replace their clutch ignition interlock switches at no charge to customers. The action follows an investigation by FCA US engineers that discovered these vehicles are equipped with switches that contain a certain type of wire implicated in a previous campaign. The wire, which was temporarily substituted by a supplier for the specified material, may break. As a result, the vehicles may not start, and in rare cases – if recommended starting procedures are not followed – a vehicle may exhibit unintended movement when its ignition key is turned. FCA US is unaware of aware of any related injuries or accidents involving this population of vehicles.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.