2013 Ram Lonestar Slt Drw 4wd Cummins on 2040-cars

Auto blog

Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Stellantis unit FCA reaches plea deal in U.S. emissions probe

NEW YORK/WASHINGTON — The U.S. business of Fiat Chrysler Automobiles has agreed to plead guilty to criminal conduct and pay roughly $300 million in penalties to resolve a multi-year emissions fraud probe surrounding vehicles with diesel engines, people familiar with the matter said. FCA US LLC, now part of Stellantis NV, has agreed to plead guilty to a criminal conspiracy charge arising from its efforts to evade emissions requirements for more than 100,000 older Ram pickup trucks and Jeep sport-utility vehicles in its U.S. lineup, the people said. The plea deal, negotiated with U.S. Justice Department officials, is set to be unveiled as soon as next week, though the timing could slip. The company would then enter its guilty plea during a subsequent hearing in a U.S. district court. The affected diesel-powered vehicles span model years 2014 to 2016. FCA merged with French Peugeot maker PSA in 2021 to form Stellantis. Stellantis and the Justice Department declined to comment. The plea deal comes five years after Volkswagen AG pleaded guilty to criminal charges to resolve its own emissions crisis affecting nearly 600,000 vehicles in a scandal that became known as "Dieselgate." Volkswagen's deception precipitated additional scrutiny that resulted in officials on both sides of the Atlantic cracking down on automakers accused of using illegal software known as defeat devices to dupe government emissions tests. European automakers relied on so-called clean diesel technology to make vehicles that could comply with tougher environmental regulations only for officials to find they were polluting more on the road than during the tests that certified them for sale. Automakers are now focusing efforts on battery-powered electric vehicles. Negotiations between FCA lawyers and U.S. officials to resolve the current probe dragged on for years and across presidential administrations as the two sides haggled over whether the company would plead guilty and, if it did, the exact details in any criminal charge, one of the people said. One of FCAÂ’s employees is preparing to face trial on charges he misled regulators about pollution from the vehicles targeted in the investigation. Last year, the Justice Department disclosed charges against two additional FCA employees in the alleged emissions fraud. An indictment alleges the employees conspired to install defeat devices in vehicles so they could dupe government emissions tests and then pollute beyond legal limits on roadways.

451 Ram trucks take world record for longest parade of pickups

If you've been wondering what the world record was for the longest parade of pickup trucks, wonder no more, because Ram has just set a new one. A staggering parade of 451 Ram trucks gathered on Saturday in Arlington, TX, breaking the previous record that stood at 438, and driving a route of 3.2 miles. The endeavor was held to coincide with the 50th Academy of Country Music Awards, held at AT&T Stadium – home of the Dallas Cowboys – in Arlington this weekend. Ram truck owners came from across seven states and as far away as Canada to participate in the event, which was certified by Guinness World Records. As part of the celebration, participants were treated to a car-crushing demonstration by the Raminator monster truck and appearances by country musicians Kix Brooks, Thomas Rhett and Easton Corbin, with a special performance by Midnight Social out of Austin. Ram Trucks Makes History April 18 Setting New GUINNESS WORLD RECORDS™ Title for Largest Parade of Pickup Trucks - 451Ram truck owners from seven U.S. states and Canada help set new world record, Saturday, April 18, 2015 - Ram Truck 'Round-up' held in conjunction with 50th Academy of Country Music Awards weekend in Arlington, Texas, April 17-19 - ACM Awards to be broadcast for the first time ever LIVE from AT&T Stadium in Arlington this Sunday, April 19 on CBS April 18, 2015 , Arlington, TX - Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new GUINNESS WORLD RECORDS™ title for the largest parade of pickup trucks, Saturday, April 18, in Arlington, Texas. 451 Ram trucks participated in the "Ram Truck Round-up," breaking the previous world record of 438 trucks. Ram, the "Official Truck" of the Academy of Country Music Awards, invited its customers to help break the GUINNESS WORLD RECORDS in honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. live Eastern time/8 p.m. delayed Pacific time on CBS Television Network. "Our hard-working Ram truck owners are passionate and loyal, and today they proved once again that everything is always bigger in Texas," said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America.