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Ram Firefighter Edition launches new 'Built to Serve' trucks

Turns out the "fifth and final" model in Ram's "Built to Serve" series wasn't so final after all. The truckmaker is launching its second round of special-edition trucks with the vehicle you see here, which honors firefighters. Other trucks in this series will give the nod toward police officers and emergency medical service providers. "After honoring each branch of the U.S. Armed Forces with our initial ‘Built to ServeÂ’ models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities," Mike Koval Jr., Ram Brand Chief Executive Officer, said in a statement. "Whether a first responder or civilian, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The fiery Redline and smoky Diamond Black exterior colors and black interior with orange accent stitching certainly fits with the firefighting theme. And the body-color wheel flares, blacked-out grille, bumpers, and lighting elements stand out well against the bright paint. Velcro patches on the seats allow owners to affix their own patches for personalization. A handy holdover from military-themed trucks is the Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing that allows the attachment of equipment or pouches. Besides the interior and exterior customizations, each Built to Serve truck comes fully equipped with Ram's 4x4 Off-Road Group. They get all-terrain tires, an electronic locking rear axle, hill-descent control, skid plates for the front suspension, steering gear, fuel tank and transfer case,  tow hooks and uniquely calibrated shocks front and rear. This round of Built to Serve packages are available on Ram 1500 Big Horn models. Any body style or powertrain can be specified, with a starting price of $48,420 including destination. We expect to see previews of the other two Built to Serve first responder trucks before they go on sale this spring. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram updates 1500 and Heavy Duty trucks for the new model year

Happy Labor Day weekend, and happy 2020 Ram truck news day. The changes for 2020 aren't huge, mostly limited to aesthetics, starting with a Night Edition package to the Big Horn and Laramie trims. A Black Appearance Package was offered for 2019, but this one is a little different. Those who choose the Night Edition won’t be limited to black paint only, meaning you can get all that black trim along with a contrasting exterior color. ItÂ’ll have a black grille, badging, exhaust tips, headlight/taillight bezels and wheels (20-inch for Big Horn, 22-inch for Laramie). The white Ram 1500 pictured here is equipped with the package. A Black Appearance package is coming to the Rebel trim, too, with 18-inch wheels, a front skid plate, front spoiler, lighting bezels, badging, tow hooks and exhaust, all finished in black. YouÂ’ll also be able to option a driver assistance package on the Rebel for 2020 that includes adaptive cruise control, lane departure warning, auto high beams and forward collision mitigation. The 2020 Ram Heavy Duty adds a couple nice tech features. Lane keeping assist, blind-spot monitoring, enhanced connected services and dual auxiliary camera support are all added as options for the new model year. Additionally, there are two new paint options: Olive Green and Hydro Blue. The Power Wagon doesnÂ’t change much, but there will be a new black wheel option for 2020. One final note of change for 2020 is the addition of “eTorque” badging on the hood of so-equipped Ram 1500 trucks. Previously, Ram made 1500 eTorque models indistinguishable from their non-electrified brethren.

2015 Ram Laramie Limited brings more luxury, tweaked style to Chicago

Once upon a time, the Chicago Auto Show was where truck manufacturers chose to introduce their wares. New HD truck? Go to Chicago. Entry level, midsize pickup? Chicago. Flagship dually? Chicago. While that's far from a rule nowadays, Ram still looked to the Windy City to introduce the new version of its flagship trim – the Laramie Limited. Featured in light-duty 1500, heavy-duty 2500 and I-need-to-tow-Australia 3500 bodies, the Laramie Limited is the latest proof that pickups are no longer limited to work, but are proper luxury vehicles in their own right. To reflect this, Ram has upholstered the Laramie Limited's cabin in gorgeous black Natura Plus leather. We're pretty fond of the Graystone piping on the seats, while the pinstripe theme found throughout on the Black Argento wood and contrast stitching certainly ups the styling ante. The center stack is home to most of the cabin's brightwork, with K-black Dark Metallic paint, while LED accent lighting is found throughout. Ram was liberal with the application of Liquid Graphite finishes, adding it to the center stack's bezels and the gauges and needles in the handsome instrument cluster. For the exterior, Ram has thrown the whole idea of subtlety out the window. There's plenty of inspiration from the Ram Rebel that was shown at the 2015 Detroit Auto Show, only instead of the dark finishes of that vehicle, the Laramie Limited features lots, and lots of chrome. Like the Rebel, the flagship truck gets a restyled grille, complete with a domineering "RAM" badge, although the nose of the Laramie Limited is nothing compared to its tailgate. The rear of the truck is home to an enormous, 20-inch wide "RAM" badge that the company hilariously explains away in its press release, saying it's there "so onlookers can clearly identify the truck." Okay. Beyond the borderline obnoxious badges, Ram has finished the front and rear bumpers and mirror caps in chrome, and opted for a stylish dark housing for the halogen-only headlights. Those units crown LED turn signals, while the taillamps are straight LED throughout. We have an extensive gallery of images detailing the new Laramie Limited, and you can bet that we'll be complementing the official shots with live images from the floor of the 2015 Chicago Auto Show. Until then, head into Comments and let us know what you think of Ram's not-so-subtle flagship.