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2018 Ram 3500 takes the truck torque crown

In the neverending war for bragging rights between pickup manufacturers, Ram just picked up a big one. The new 3500 heavy duty has an updated 6.7-liter Cummins straight-six diesel that produces 930 pound-feet of torque. Not only is that a gain of 30 pound-feet of torque over the outgoing model, but it's more than the heavy-duty trucks from Ford and GM. Specifically it makes five more pound-feet than the 925 pound-feet of torque in the most potent Ford Super Duty, and 20 more than the Silverado and Sierra heavy-duty trucks that make a maximum of 910 pound-feet. Ram didn't provide horsepower specs for the new Cummins engine, though. The outgoing engine made 385 horsepower. If Ram and Cummins were able to get such a large boost in torque, odds are that horsepower has also increased. There's also a good chance that even with more power, the updated Cummins may not exceed the horsepower ratings of the Ford and GM trucks. The Ford is currently second place in power with 440 horsepower, and the GM trucks have the most with 445. Final specs on horsepower, as well as pricing will probably appear soon, since the trucks will be arriving at dealerships at the end of August. Related Video: RAM Truck

Ram bringing Rumble Bee Concept to Woodward

The 2013 Woodward Dream Cruise is taking place this weekend, and will see the arrival of over 1.5 million people and around 40,000 vehicles of seemingly every make in history. It's also a huge event for the manufacturers that call Detroit home, with Chevrolet setting up shop in Birmingham, Ford and its Mustang Alley locating itself in Ferndale and Chrysler hunkering down at 13 Mile in Royal Oak.
Ram will take advantage of the captive audience (if you think we're joking with the use of the term "captive," you've never tried to get off of Woodward during The Cruise) to show a new concept truck. And, judging from these teasers, it's going to be.. the Rumble Bee. In the past, Ram offered a Rumble Bee edition Ram 1500 that was mainly a styling treatment, but they were kinda cool trucks for those that wanted a muscle car but needed the room and utility of a big vehicle.
Details on the new Rumble Bee are scarce, but judging by the images seen here, it will sport bright yellow paint and a pair of large, black, five-spoke wheels wrapped in low-profile tires. The hood sports a set of hoodscoops for a bit more aggression, while the interior gets a reinterpreted dial shifter for the eight-speed automatic. We also see what may be a button to let a bit more rumble emanate from what we'd assume is a large Hemi engine underhood. Take a look at the gallery below to see both teaser images, and check back here for more as soon as we get it.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.