2012 Ram 5500 Laramie on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

2017 Ram Model Year Preview and Updates

Launched as its own division in 2009, FCA's Ram Truck line has ridden the wave of post-recession growth with significant sales upticks throughout its brief, independent history (it was spun off from Dodge) within the Fiat Chrysler ranks. Although the 'new' news for 2017 is limited, Ram continues to focus on efficiency, with the Ram 1500 offering both a 3.0-liter EcoDiesel V6 and 3.6-liter Pentastar V6, achieving an estimated 29 and 25 miles per gallon highway, respectively. RAM 1500: All 1500s receive a list of revisions laden with value-added standard features. The most visible example is the recently launched Rebel, which receives more than its share of standard updates, including Uconnect 8.4 and media hub; automatic dual-zone temperature control; security alarm; remote start; rear backup camera and rear park assist. Newly announced at the Chicago Auto Show in February was the Copper Sport edition, built in limited volume and offering a host of 'custom' upgrades. The 1500 is sold in eleven different models. 2500/3500: Ram's Heavy Duty offerings include a new-for-2017 Power Wagon and an also-new 4X4 Off-road package, with the Power Wagon taking its design cues from the '79-'80 Macho Power Wagon. Announced at the Chicago Auto Show is a new Night package for the heavy duty lineup. Also for 2017, product planners have made the 6.4-liter HEMI standard on Laramie, Laramie Longhorn and Limited trims. PROMASTER CITY: Essentially unchanged, the compact commercial and passenger van has been updated for 2017 with brighter shifter illumination, rear door reflectors for better visibility when opened, and what is now best-in-class fuel economy.

Ram recalls HD pickups for loose windshield wipers

Ram is recalling heavy-duty pickups (Ram 2500, 3500, 4500 and 5500) built between April 27, 2019, and March 9, 2020, to address a potentially defective windshield wiper design that can result in loose and/or underperforming wipers that don't rotate properly on their pivot arms when activated.  "Some 2019-2020 MY Ram [...] vehicles may have been built with one or both windshield wiper arms with an improperly formed wiper arm head joint," Ram said in its defect notice to NHTSA. "An improperly formed wiper arm head joint may not properly form the splines of the head joint on the wiper arm, which can allow the joint to strip and result in the wiper arm failing to operate properly when the system is activated." "An improperly functioning wiper system may, in certain circumstances, lead to a diminution in road visibility which can cause vehicle crash without prior warning," it said.  Symptoms of a defective wiper arm head joint could be similar to the diminished performance of a worn wiper blade, but vehicles with the defect may exhibit other warning signs, such as wiper blades that don't sit in their normal "rest positions" (Ram's words, not ours) when set to "off."  Dealers will tighten the nuts on the wiper arm head joints for customers as part of the campaign.  Recalls RAM Truck Commercial Vehicles