2012 Ram 3500 Crew Cab 4wd St 5th Wheel Power Folding Side Steps on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Why the 2019 Ram HD Power Wagon still doesn't have a diesel

We were all pleased to see that the all-new 2019 Ram HD pickup truck was going to have an off-road Power Wagon variant again. In a world of high-speed, dune-busting off-roaders, the slower, trail-focused Power Wagon is refreshing. But we were surprised to see that, yet again, Ram wouldn't offer a Cummins diesel engine with it. It seems like such a perfect match with low-down torque and better fuel economy. So we asked Jim Morrison, the head of Ram, what's going on. As it turns out, there are a couple of reasons for only offering the gas engine. First is the fact that Ram can't fit the standard winch behind the bumper when the longer straight-six turbodiesel is in the truck. And since the Power Wagon has always had a winch, and it's a big part of the truck's image, that would be a non-negotiable. Another reason is that the big, heavy diesel engine requires slightly different suspension that has worse articulation than the setup for the gas model. That would also hamper the truck's off-road capability, and again would not be acceptable on the ultimate off-roading Ram. Of course this all left us wondering whether there might be a future one, and from what Morrison told us, it doesn't look like it. We asked him if there's demand for a diesel Power Wagon, and he said there's always a little bit, but there hasn't been enough to bring it to market. He also said that demand has actually decreased lately, and he attributed that to low fuel prices right now. So if you really want a compression-ignition Power Wagon, you'd better hope gas prices spike in the near-ish future. Related Video:

Ram introduces 33-mpg Tradesman HFE EcoDiesel

Ram announced Tuesday that its 2021 1500 Tradesman HFE EcoDiesel trim goes toe-to-toe (tow-to-tow?) with the segment's most efficient diesels, offering 23 mpg in the city, 33 mpg on the highway and 26 mpg combined. That's good enough for a first-place tie in the segment, as those numbers now match those of Chevy's Silverado 1500 with the 3.0-liter Duramax oil-burner.  "Ram is committed to innovation and powertrain leadership, and as the no-compromise benchmark for efficiency and performance, we continue to listen to customer input by offering unsurpassed fuel economy," said Ram boss Mike Koval Jr. "The Ram 1500 is America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and the most capable light-duty diesel with towing capability up to 12,560 pounds, and delivers up to 1,000 miles of range on a single tank of fuel." From a glance at Ram's specs table, it appears the HFE EcoDiesel configuration (based on a Crew Cab Tradesman with the 5-foot 7-inch bed) is good for 8,210 pounds of trailering and 1,780 lbs of payload. It's worth noting that the Chevy matches the HFE's fuel economy while also providing more towing capability. You can trade the HFE's small fuel economy gain for a bit more towing capability by going to a 3.92:1 rear axle. That will buy you another 1,700 lbs of towing. Even more towing capacity (specifically, the 12,560 lbs maximum quoted above) comes with the Ram 1500 Quad Cab EcoDiesel.  Standard equipment for the HFE includes 20-inch aluminum wheels, a black grille and bumper cover, a tonneau cover, step rails and some perfectly decent cloth seats. The HFE EcoDiesel is available in one of a whopping two finishes: black or white. Exciting. Ram says the HFE will start to appear on dealer lots in the second quarter, and the truck will start at $43,935 (including $1,695 for destination). Related Video: