2012 Ram 3500 on 2040-cars

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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Ram fiddles with 1500 Classic options sheet for 2022

Mopar Insiders took a peek at early order guides for the 2022 Ram 1500 Classic, spotting tweaks to the options list that feel like responses to customer requests. The basic run-of-show doesn't change, next year's Classic coming in Tradesman, Express, SLT, and Warlock. For some reason the SLT has disappeared from the automaker's online configurator at the time of writing, but this could be a temporary pause due to any number of unusual situations in the auto industry happening now. Two years ago, though, the Classic offered nine trims, so rationalization isn't new for the line. Next year will also bring Regular Cabs with the 6'4" or 8' beds, Quad Cabs with the 6'4" bed, and Crew Cabs with the 5'7" or 6'4" bed. The first thing that's new is the step up to Uconnect 5 for the Electronics Group, on the same 8.4-inch touchscreen found across Ram, Dodge, and Chrysler products. MI says the guide also shows Uconnect 4C NAV as a standalone option. At the moment, that's a $795 extra that can only be had on the Warlock, and requires the $795 Electronics Group. MI didn't specify if the other three trims would get the option and if standalone truly means standalone. The only change we spot is no mention of an HD radio, which could be a matter of this being an early order guide, or a victim of the chip shortage, or something else. What's left out of the order guide for now is one convenience item, and one work item we figure Tradesman Classic buyers will miss. The first is the power sunroof, the $1,095 option nowhere to be seen, the second is the Ram Box storage system, the $1,295 also gone AWOL. What's been added are a couple of packages for getting more out of the truck when it's time to hit the dirt. The 2021 Tradesman offers a $745 Off-Road Package for some configurations that bundles tow hooks, a front suspension skid plate, anti-spin rear differential, extra-heavy-duty rear shocks, 265-section all-terrain tires, and either a 3.92 or 3.55 final drive. Next year, according to the guide, the package picks up a couple items offered in the current-gen Ram's Off-Road Package, adding a skid plate for the transfer case, a higher ride height — but we don't know by how much, a full-sized spare tire, and it specifies Yokohama tires. The package costs $840 for the current Ram right now, so the Classic price could go up considering the extra gear. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.