2012 Dodge Ram 3500 Laramie 4x4 6cyl 6.7l Auto Power Heated Leather Keyless on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2021 Ram 1500 gets Reverse Steering Control to help with trailers

A month ago, Mopar Insiders got the scoop on new features coming to the 2021 Ram 1500 and now thanks to MI getting a peek at dealer guides for the coming model year, we got more details. New for 2021 will be Trailer Reverse Steering Control, which will provide easy in-cab directional control when backing a trailer and be part of next model year's Trailer-Tow Group package. The current package includes trailer-tow mirrors and a trailer brake control. Next year's Trailer-Tow Group will include trailer brake control, trailer light check, trailer reverse steering control, and trailer tire-pressure monitoring. The current group adds $400 to the price of a new Ram; the new equipment will likely cause that number to rise.  We're not sure what happened to the trailer-tow mirrors, but with the Surround-View Camera system thought to be available on the trailer mirrors in 2021 — an option cribbed from the HD lineup — there's likely a bit more package rearranging in store. The third addition mentioned last month was a bed-focused camera housed next to the third brake light, which would be another HD hand-me-down. The camera would fit in with the enhanced trailer focus, and get Ram aligned with assistance features that have become a near necessity in pickups and SUVs. At the other end of the truck, the Snow Plow Prep package makes the leap from the 2500 to the 1500. We only wish Ram had kept the Snow Chief Group name used for the 2500 trucks.    Uconnect 5 is coming as well to the Ram after launching on the 2021 Chrysler Pacifica. The new Android-based operating system provides five-times-faster processing power and three times the screen resolution, while adding 4G Wi-Fi capability, configurable buttons and custom pages, six individual profiles, better looking interactive maps from TomTom, the ability to connect two phones at a time, and Alexa integration.

Color match your 2018 Ram to your tractor with new Harvest Edition

Though pickup trucks have become increasingly civilized and more common in cityscapes, they're still indispensable equipment as work vehicles, especially on farms. Recognizing this, Ram created a truck package aimed specifically at the agricultural sector called the Harvest Edition. The package features a variety of equipment as standard, like mud flaps, side steps, a rear bumper step, skid plates, rubber floor mats, a spray-in bedliner, 4G WiFi, navigation, and access to weather via Sirius radio. Rams with four-wheel drive also get tow hooks, and 1500 models receive a one-inch suspension lift. Ram 2500 and 3500 retain their normal ride heights. The Harvest Edition includes visual enhancements, most notably the addition of Case IH red and New Holland blue paint colors. But if you prefer John Deere, you won't find its signature green – instead you'll have to settle for white, black, or silver. The Harvest Edition features loads of shiny trim. The mesh grille is chrome, the mirrors and door handles are chrome, the bumpers are chrome. The wheels are chrome on 1500s, and simply polished on heavy duty models. The only visual changes that doesn't involve shiny metal are the body-color fender flares. The package is available on all four-door Ram trucks from 1500 to 3500. It's also available with two- or four-wheel drive and every engine option from V6 to Cummins diesel. The 1500 model starts at $41,305, and the 2500 starts at $47,630. The package becomes available in the third quarter, so farmers and even wannabe farmers should be able to pick one up very soon. Related Video: