2011 Ram 3500 on 2040-cars

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Ram Laramie Longhorn's interior is a crass cacophony of cowboy cues

When we think of quality luxurious interiors, some of the first brands that come to mind are Audi and Volvo. They have elegant, simple interiors constructed from high-quality materials that are beautiful to see and to touch, and that's what makes them feel special and genuinely premium. The 2017 Ram 2500 Laramie Longhorn in our short-term fleet didn't get that message. What the Laramie Longhorn does is yell at you. It yells at you at that it's LUXURIOUS, and it's WESTERN. Open the door, and you're confronted with loads of saddle tan leather with contrasting black leather on the doors, armrest, and seat piping. This is reasonably modest, but if you pick a different color scheme than our Ram, that leather will have tooled filigree patterns, raising the volume of the interior's message. Right on the center console and on the seat backs there are huge brown embossed logos stitched into them proclaiming the trim level of the truck. It's all meant to evoke high-quality leather goods like saddles. But it's the same thin leather you've found in almost every other automobile on the market. The cushy cowboy theme continues on the dash. The satin-finish wood trim would normally be a nice touch, but it's overshadowed by the glitzy and chintzy rose-gold colored fake metal accents all over the dashboard, and even the instrument cluster. Perhaps it's meant to be more warm and down-to-earth than the cold aluminum-look panels usually in cars, but it's an odd color, and it looks more fake than faux-aluminum. It gets even worse when you discover that Ram stuck leather tooling design stickers all over that rose-gold plastic trim. And then you see them on the chrome plastic rings surrounding the gauges. Not only that, but those rings have some sort of stud shape molded into them. Is this Western enough yet? No! Of course not! Hop in the back seat, and you'll discover that the map pockets aren't just simple slots. They have a full flap with metal belt buckles like saddlebags (though the flap actually closes with magnets). And naturally, those buckles have fancy filigree designs in them. Then take a look at the floor, and the rubber floor mats have barbed-wire fence designs molded into them. Get it? Because there are barbed-wire fences on ranches out West where cowboys work! Yet, for all our complaining about cheap materials and a complete lack of subtlety, we're sure this sort of thing appeals to many truck buyers.

Ram pickups to keep it steel through 2020

One of the hottest topics in the industry these days is automakers' expanding use of aluminum, especially for vehicle bodies and platforms. While the lightweight metal has historically been the preserve of premium brands and sports cars, Ford shocked the industry when it announced that its 2015 F-150 would go aluminum-intensive for its new generation. As it turns out, the material change doesn't even mean a big jump in the prices for most of its trims. Possibly in reaction to the big change, General Motors is said to be using the lightweight metal in its next-gen trucks, too. That only leaves Ram as an open question among the domestics, and at least for now, the company is apparently in no hurry to push tin.
According to Reuters speaking with two, unnamed insiders, the Ram 1500 isn't getting an aluminum infusion until sometime after 2020. That's not to say the truck is going to be stagnant for the next half-decade or more, of course. According to Ram's five-year plan, there's a refresh for the 1500 coming in 2015 and much bigger changes on the way in 2017. Those same sources tell Reuters that further revisions aren't expected until at least 2021, which is when the aluminum could be added.
Fiat Chrysler Automobiles CEO Sergio Marchionne hasn't minced words about his thoughts on using the lightweight metal in pickups. "I have better use of aluminum in this house than a pickup truck," he said in May. Having said that, Marchionne was clear that if the material turns out to be revolutionary in the segment, the company would be willing to follow.

2019 Ram 2500, 3500 Heavy Duty get the Lone Star treatment

Just like with most other pickup trucks, the 2019 Ram 2500 Heavy Duty and 3500 Heavy Duty models are getting a Texas-only special edition. It's called Lone Star, like its 1500 counterpart, and it's a midlevel trim roughly analogous to the Big Horn available in the rest of the country. What distinguishes it as a Lone Star are standard chrome door handles, bumpers and grille surround. The dead giveaway, though, will be the Lone Star badges that dot the exterior. The truck also gets some towing goodies such as a standard Class V tow hitch, electronic trailer brake controller and power trailer mirrors. Inside, buyers can choose from four color combinations including black and gray, black and brown, black and beige, and all-black with either bench or bucket front seats. There's also the option to have a door over the passenger side dash cubbie, and that door will feature the Lone Star badge. The Lone Star trim is available in just about any 2500 or 3500 configuration you desire. Regular, Crew and Mega Cabs are all available, as are both standard and long beds. The 6.4-liter gas engine is standard with the midrange Cummins diesel an option on the 2500, and the high-output Cummins diesel with its 1,000 pound-feet of torque an additional option on the 3500. Four-wheel drive and two-wheel drive are both available. The Lone Star Ram Heavy Duty models will go on sale in Texas during the second quarter of this year. The 2500 starts at $39,340 with destination, and the 3500 starts at $40,790. That's a price increase of about $4,000 over the base models.