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Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

2019 Ram 1500 truck Ram-o-rama: Many trims, options spotted on the road

We'll give Ram credit. It provided an impressive variety of 2019 Ram 1500 trucks to peruse at the Detroit Auto Show. There was a Big Horn Sport, Laramie, Limited and Rebel, with both the Quad Cab and Crew Cab on display as well. We even got to see both five- and six-passenger interiors. However, all that variety still only scratched the surface of the 2019 Ram. To help flesh things out a bit, spy photographers recently captured a bunch of 2019 Ram variations testing out on public roads. With the truck unveiled, camouflage was unnecessary, giving us unimpeded first looks at a number of trim levels, bed/cab combinations and options. Among these are the base level Ram Tradesman, which features blacked out plastic grille and other trim. There's also a single pic of the Ram Lone Star, which is really just what they call the Big Horn in Texas (look for the badge on the tailgate). We also got our first look both Big Horn and Laramie Quad Cabs with a long bed. In terms of options, there's a Big Horn with small, basic wheels and a Limited with the new bi-LED headlight option (have fun with those, oncoming traffic). There's also a Ram Rebel with a different hood that's missing the extra vents found on the truck at the auto show and in previously published pictures. Perhaps this is an option, perhaps its just the wrong hood placed on a test mule. We'll see. In any event, we'll know a lot more about all the different variants as the new Ram keeps inches closer to its on-sale date. Related Video: Featured Gallery 2019 Ram 1500: Other trim levels spied View 14 Photos Spy Photos RAM Truck

Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.