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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2019 Ram 1500 Laramie Longhorn is here to satisfy your cowboy dreams

The new 2019 Ram 1500 made its debut at the Detroit Auto Show last week. At the reveal, Ram rolled out several variants, including the Ram 1500 Limited and Ram 1500 Rebel. That was just a taste, a brief bite to whet your truck-loving palate. As you can see in these spy photos, there are far, far more models to come. FCA just released details on the new Ram 1500 Laramie Longhorn, and it looks to carry on its predecessor's Southwestern-inspired theme. The Laramie Longhorn can best be described as a Western ranch on wheels. The choice of colors, materials and details are there to bring about a sense of Texas-style luxury. Though the two-tone paint and LED headlights are nice, the real meat is inside the truck. It's easy to see why Ram calls out cowboy boots, pocket watches and horseman's saddles. Just take a look at the metal buckle on the back of the seat pockets. View 19 Photos The dashboard, door panels and armrests are done in full-grain leather. The center console, instrument cluster, seats and door panels are embossed with an alligator skin pattern. There are chrome and nickel accents throughout and a "Longhorn" emblem branded onto the wood on the dashboard. There's also wood on the doors and center console. There are two interior color options, both with contrasting piping: Mountain Brown/Light Mountain Brown and Black/Cattle Tan. Both are full leather. In addition to the optional two-tone paint, the Ram 1500 Laramie Longhorn gets a chrome grille, bumpers and tow hooks. Side steps and wheel flares are standard. The standard wheel is a new 20-inch design, though a larger 22-inch wheel is available. The Texas theme continues outside with "belt-buckle badging" on the truck's side. All the rest of the 2019 Ram 1500 features are here, too, including 4G WiFi, a 12-inch touchscreen infotainment system, 5 USB ports and a center console large enough to bathe in. The Laramie Longhorn model should get Ram's tried and true 5.7-liter Hemi V8, now available with the eTorque mild-hybrid system. Pricing hasn't been announced, but expect to see a full breakdown soon. Related Video: Image Credit: Ram Design/Style RAM Truck Luxury Off-Road Vehicles