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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram 1500 Stinger Yellow is yellow, not quite a Rumble Bee

Ram introduced the Rumble Bee Concept, a black-and-yellow version of the standard single-cab 1500, at the 2013 Woodward Dream Cruise and it was barely a month before rumors started popping up that the visually loud pickup would see production. But in the nearly three years since that debut at 13 Mile and Woodward, there's been nothing to match the Rumble Bee's look. But the new 1500 Stinger Yellow tries. This is best thought of as a spiritual successor to the Rumble Bee, in that it sports a similar black-on-yellow theme inside and out. It's also strikingly similar to the Ignition Orange special-edition 1500 offered last year. Based on the lone image, Stinger Yellow looks to be a more traditional paint than the Drone Yellow matte finish of the Rumble Bee. Instead of black sport stripes, this Ram 1500 wears a pair of black decals on the twin hood scoops that look more than a little something like what you'd see on an early Dodge Challenger SRT8. 001-ram-rumble-bee-concept View 6 Photos The silver-painted alloys are also a departure from the Rumble Bee. The standard five-spoke 22s (20s four-wheel-drive models get 20s) are fine, but they'd carry a bigger visual impact if they matched the hood decals. The same wheels are offered in black on the 1500 Black Sport package. Ram hasn't released any interior shots, but we're told the cabin's color scheme is the inverse of the exterior, with black materials interspersed with "light black chrome" and yellow accents. While Ram doesn't outright say it, a bright yellow pickup truck can't get by with a naturally aspirated V6 engine. The only powertrain available on the 1500 Stinger Yellow Sport is FCA's charming 5.7-liter, 395-horsepower Hemi V8 with an eight-speed automatic transmission. Oh, and you'd better like four doors, because unlike the single-cab Rumble Bee, a Crew Cab body is the only way to fly with the Stinger. We'll cop to being a little disappointed here. Yellow trucks are cool because they represent an unabashed embrace of the Bro Truck lifestyle – say what you will about Bro Trucks, but we respect commitment to car culture no matter what. But this 1500 Stinger Yellow feels just a little half-hearted. We aren't asking for the Rumble Bee.

FCA recalling 425,000 Ram 1500, Jeep Compass to fix windshield wipers

Fiat Chrysler is recalling an estimated 425,588 Jeep Compass SUVs and Ram 1500 pickups to fix windshield wipers that may not be adequately secured. The voluntary recall involves Jeep Compass models and Ram 1500 and Ram 1500 Classics from the 2019 and 2020 model years built before March 3 of this year. FCA says it knows of no related injuries or accidents related to the issue, which involves a fastener that is supposed to connect windshield-wiper arms not being secured sufficiently. The new wiper nut was first introduced into production at a Detroit-area plant that builds the Ram 1500 on April 28, 2019. Left unaddressed, it could affect a driver’s visibility and increase the risk of a crash. One owner of a 2019 Compass in Wichita, Kan., filed a complaint with the National Highway Traffic Safety Administration in June 2019 and said the windshield wiper came off during a storm the day the vehicle was purchased. FCA says it will begin contacting affected customers later this month to arrange a free repair. Customers can also contact their dealer if their wipers donÂ’t sufficiently clear their windshield, or if the wiper arms get stuck and donÂ’t return to the rest position when de-activated. Customers can also contact customer service at 1-800-853-1403. The recall also affects an estimated 76,280 vehicles in Canada and 3,280 in Mexico. Recalls Jeep RAM Truck SUV