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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

CEO Sergio Marchionne curses FCA spokesman for emissions cheating denial

WASHINGTON — Fiat Chrysler Chief Executive Officer Sergio Marchionne reprimanded the company's top U.S. spokesman for issuing press releases about Fiat's vehicle emissions practices days after Volkswagen's disclosure in September 2015 that the German automaker had used illegal software to evade emissions tests, documents released Monday show. Lawyers suing Fiat Chrysler Automobiles in a securities case filed excerpts of an email from Marchionne to Gualberto Ranieri, then the company's U.S. spokesman, in a filing in federal court in New York criticizing him for saying that the company does not use defeat devices. "Are you out of your goddam mind?" Marchionne wrote in an email on Sept. 22, 2015, adding that Ranieri should be fired and calling his actions "utterly stupid and unconscionable." The company said in a statement on Monday it was "understandable that our CEO would have a forceful response to any employee who would opine on such a significant and complex matter, without the matter having been fully reviewed through its appropriate channels." The statement added that Ranieri's comments came just days after VW's emissions issue became public "and before a comprehensive internal review and discussions with component suppliers was possible." Fiat Chrysler was sued in 2015 along with Marchionne and other executives over claims it defrauded shareholders by overstating its ability to comply with vehicle safety laws. An amended version of the complaint filed in 2017 added claims about its compliance with emissions laws. The shareholders accused the defendants of inflating Fiat Chrysler's share price by hundreds of millions of dollars from October 2014 to October 2015 by downplaying safety concerns. They said the shortcomings materialized in 2015 when the automaker was fined $175 million by the National Highway Traffic Safety Administration, and took a roughly $670 million charge for recalls. Plaintiffs filed the excerpts seeking approval to take up to 40 additional depositions, including Marchionne's. The U.S. Justice Department sued Fiat Chrysler in May 2017, accusing it of illegally using software to bypass emission controls in 104,000 diesel vehicles sold since 2014. Fiat Chrysler has held numerous rounds of settlement talks with the Justice Department and California Air Resources Board to settle the civil suit, including talks as recently as earlier this month. It faces a separate criminal probe into the matter.

FCA recalling Ram trucks for steering wheel and brake pedal issues

WASHINGTON — Fiat Chrysler Automobiles said this week it would recall 882,000 pickup trucks worldwide in two new recalls to address steering and pedal issues. The Italian-American automaker said it was recalling about 660,000 heavy duty Ram 2500 and 3500 pickup trucks from the 2013 through 2017 model years, including 574,000 in the United States, as drivers could potentially experience steering loss. A nut could come loose and prevent drivers from being able to steer the vehicle, Fiat Chrysler said, adding it had reports of one injury and eight accidents possibly related to the issue. The company will also recall 222,000 2019 Ram 1500 pickup trucks worldwide to better secure brake pedals while the vehicles' adjustable-pedal feature is in use. The brake pedal could get detached if drivers move pedals to the rear-most position, the company said. That could be dangerous if trucks are traveling at highway speeds. Last month, Fiat Chrysler recalled about 180,000 2019 Ram 1500 pickups to tighten a fastener linked to reports of power-steering loss. Fiat Chrysler said the issue could lead to steering problems.