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Ram bringing Rumble Bee Concept to Woodward

The 2013 Woodward Dream Cruise is taking place this weekend, and will see the arrival of over 1.5 million people and around 40,000 vehicles of seemingly every make in history. It's also a huge event for the manufacturers that call Detroit home, with Chevrolet setting up shop in Birmingham, Ford and its Mustang Alley locating itself in Ferndale and Chrysler hunkering down at 13 Mile in Royal Oak.
Ram will take advantage of the captive audience (if you think we're joking with the use of the term "captive," you've never tried to get off of Woodward during The Cruise) to show a new concept truck. And, judging from these teasers, it's going to be.. the Rumble Bee. In the past, Ram offered a Rumble Bee edition Ram 1500 that was mainly a styling treatment, but they were kinda cool trucks for those that wanted a muscle car but needed the room and utility of a big vehicle.
Details on the new Rumble Bee are scarce, but judging by the images seen here, it will sport bright yellow paint and a pair of large, black, five-spoke wheels wrapped in low-profile tires. The hood sports a set of hoodscoops for a bit more aggression, while the interior gets a reinterpreted dial shifter for the eight-speed automatic. We also see what may be a button to let a bit more rumble emanate from what we'd assume is a large Hemi engine underhood. Take a look at the gallery below to see both teaser images, and check back here for more as soon as we get it.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.