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2020 Ram 1500 EcoDiesel First Drive | To be continued …

DULUTH, Minn. — Ram gave us a new generation of its 1500 pickup for 2019, and weÂ’ve already had a lot of fun with it. WeÂ’ve driven the V6 and the Hemi V8 versions. WeÂ’ve tried it with and without the eTorque mild hybrid system. WeÂ’ve sampled the humble Tradesman, the rambunctious Rebel, the well-rounded Big Horn and Laramie, and the high-lux Limited. But now we get to sample one of the most anticipated updates, this one made for the 2020 Ram 1500 lineup: the third-generation EcoDiesel engine. With plenty of miles already spent with the new 1500 over the past year, we know the fresh generation of the Ram full-size pickup is already an overachiever. Its interior is class-leading, the ride is surprisingly comfortable, and the 1500Â’s handling is surprisingly agile for its size. So weÂ’ll focus on the heart of the matter: the new engine, starting out in a Rebel for a cruise around Duluth. Slated to go on sale later this year as a 2020 model, this is the third generation of the light-duty turbo-diesel engine, and it has undergone a significant  overhaul. The result is that this 3.0-liter V6 provides 260 horsepower at 3,600 rpm and an impressive (not to mention class-leading) 480 pound-feet of peak torque at 1,600 rpm. In addition, the EcoDiesel allows for up to 12,560 pounds of towing, and a 2,040-pound payload. If weÂ’re keeping score — as we know truck fans are — the Duramax diesel in the 2020 Chevy Silverado and GMC Sierra makes 277 hp (points to GM) and 460 lb-ft, with towing and payload yet to be announced. The Ford F-150 Power Stroke provides 250 hp and 440 lb-ft, with 11,400 pounds towing and 2,020 pounds of payload. Ram hasnÂ’t announced fuel economy yet, so the DuramaxÂ’s 23 mpg city and 33 mpg highway are the figures to beat, while the FordÂ’s gets up to 22 city and 30 highway in 2WD guise. Ram spokespeople wouldnÂ’t budge on providing fuel economy hints, but RamÂ’s U.S. marketing director Mike Koval promised the EcoDiesel would be “very competitive” here. To be continued Â… RamÂ’s new EcoDiesel aims to perform better in all the major areas consumers care about – power, fuel economy, and NVH. To help with all three, the new motor includes low-friction turbo bearings, lower-pressure exhaust gas recirculation, lighter pistons, and a 15-pound-lighter engine block. At idle, the EcoDiesel is muted, with a bassy patter typical of a diesel — no surprises there. Sitting still, the truck is very quiet.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2018 Ram 1500 Hydro Blue Sport is here to brighten your day

The 2018 Ram 1500 is the Baskin Robbins of trucks. There's a look and flavor for just about everybody. Whether you want something clean and bright or done up in chrome and gold, there's a Ram for you. Today, Ram revealed another new variant, the 2018 Ram 1500 Hydro Blue Sport. This bright blue bomber is based on the Sport model, and Ram said this is the final Sport edition model, following trucks like the Sublime Sport. While we haven't heard anything official, we do know a new Ram is coming sometime soon. Like the Sublime Sport, the Hydro Blue Sport takes a standard Ram 1500 Sport and paints nearly every exterior surface in a fantastic shade of blue. No one outside of maybe Lamborghini does paint colors quite like FCA. That's a trait that goes back decades, and we commend the automaker for not following the silver/white/black/beige trend of so many others. All the badging and small horizontal lines in the grille are painted black. The headlights and wheels, too, are dark rather than silver or chrome. The final exterior touch is two black stripes on the Sport's hood. The interior is the exact opposite of the exterior. The mostly black trim is accented with Hydro Blue touches on the vents, center console and doors. The seats have blue Ram badges and stitching. The Ram 1500 Hydro Blue Sport starts at $47,455 and comes in just one configuration, a crew-cab short-box model with a 5.7-liter Hemi V8. Two-wheel drive is standard, though four-wheel drive is optional. Optional features include 22-inch (4x2 only) and 20-inch gloss black aluminum wheels, black side steps, chrome side steps, air suspension, parking sensors and the RamBox bed storage areas. Production will be limited to just 2,000 units in the U.S. Related Video: Featured Gallery 2018 Ram 1500 Hydro Blue Sport Design/Style RAM Truck