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Ram wants its midsize truck situation 'fixed soon'

The rumors of a midsize Ram pickup are like a metronome — sometimes in motion, sometimes dead. This week the rumor is alive, so reports Automotive News. Fiat Chrysler CEO Mike Manley admitted during an earnings call that the lack of a mid-sizer is "a clear hole in our portfolio," and that the Ram product development team is "focused on it." Puzzling that out means finding "a cost-effective platform in a region where we can build it with low cost and it still being applicable in the market." But he wants a solution found soon. During the product roadmap presentation FCA made in June last year, late CEO Sergio Marchionne said the middling pickup would be built in Mexico. That tidbit came after years of Marchionne saying the brand would get in the segment, only to have the idea shot down by Ram bosses. At the 2012 Detroit Auto Show, a year after the midsize Dodge Dakota went off the market, Marchionne said the brand would reinstate a new-generation Dakota, with a better-than-50% chance it would be unibody. In 2013, then-Ram president Reid Bigland said the chances were tiny because the numbers didn't add up. The two men got on the same page, in favor of, in 2014. In March 2016, Marchionne said, "I like that space a lot," and "It's a good space to be in." Exactly one month later, then-Ram CEO Bog Hegbloom said the idea was dead because he couldn't make a business case for it. Come early 2018, even Marchionne had joined the naysayers. He told Automobile, "We did not think it was necessary to re-enter that market after our last experience." The snag was, and remains, that a smaller truck has "a cost structure very similar to our Ram 1500. We have not found an economic way to get this done." Four months later, there's a midsize pickup on the product roadmap. Then, at this year's New York Auto Show, Ram Trucks boss Jim Morrison told us Ram had no plans yet for a smaller pickup, although the division continues to look at its options. Last September an Automotive News report forecast the truck to be built in Toledo alongside the Jeep Wrangler and Gladiator pickup. When Car and Driver asked for clarification about Toledo or Mexico, FCA pointed to Marchionne's comments referring to Mexico. It appears that's the angle Manley and his team are still trying to make work. The Saltillo, Mexico, assembly plant now builds Ram's heavy-duty trucks, but observers expect HD production to move to the U.S. to make room for the smaller pickup.

Ram 1500 Laramie Longhorn could become Limited Longhorn for 2021

Residents of Laramie, Wyoming, will soon lose one of their claims to fame, according to a recent report. Ram's upmarket 1500 Laramie Longhorn will allegedly become the Limited Longhorn for the 2021 model year. Without citing sources, enthusiast website Mopar Insiders reported the name change, and explained it brings the truck closer to the range-topping Limited trim in the minds of consumers. As the publication pointed out, the Laramie Longhorn and the Limited both offer a generous serving of chrome trim, LED headlights, and fender flares, among other features. And, while the Laramie Longhorn isn't the range's flagship, it coddles buyers with a luxury-car-like cabin that features soft leather upholstery and real wood trim on the dashboard. 2021 will also bring more in-car technology, still according to the Mopar Insiders report, including an Enhanced Trailer Tow Package that bundles an integrated trailer brake controller, trailer reverse steering controls, a tire pressure monitoring system for the trailer, and a trailer light check function. Motorists will also benefit from a customizable head-up display, a digital rear-view mirror, and Off-Road Pages for the Uconnect infotainment system. It's reasonable to assume that these features will be offered on other trims, too. What remains to be seen is how the updates will affect the truck's pricing. As of writing, the 2020 1500 carries a base price of $33,840 for a rear-wheel drive Tradesman model, and tops out at $59,110 when buyers select a four-wheel drive Limited. The Laramie Longhorn that is allegedly being replaced costs $53,335 with rear-wheel drive. Note all of the aforementioned figures include the mandatory $1,695 destination charge. The spokesperson Autoblog contacted wouldn't confirm or deny the rumor. All we learned is that Fiat-Chrysler Automobiles (FCA) will announce its 2021 updates on September 1, 2020. Stay tuned for more, then. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive

Ram midsize pickup will be body-on-frame, built alongside Jeep Scrambler

Ram's still far-off midsize pickup is shaping up to be a rugged body-on-frame pickup if this report from Automotive News is correct. We would assume that because its supplier sources claim the smaller Ram will be built at the same Toledo plant as the current JL Wrangler and upcoming Wrangler pickup, aka Scrambler. It's already been a long road of back and forth about whether or not Ram would build the small pickup. Mike Manley, now the CEO of FCA following Sergio Marchionne's passing, confirmed the brand's intentions of bringing a midsize truck to market when explaining the company's five-year plan a few months back. At the time, rumors pointed to a unibody construction with production taking place in Mexico. The possibility of Ram bringing a version of the 1200 pickup here has been tossed around, but we doubt Ram would come to market with a rebadged Mitsubishi against the developing stiff competition. That segment is quickly becoming crowded with the impending arrival of the Ford Ranger and the already successful Colorado/ Canyon twins and venerable Toyota Tacoma. Ram could try using the Dakota name to jumpstart sales, but it looks like it'll be last to the party in this midsize truck renaissance. Its Jeep cousin is expected to be revealed later this year and on the market in 2019, and we've already seen a lot of it in spy shots, and even on the Rubicon Trail. The report predicts we'll see a midsize Ram as a 2021 model, going on sale sometime in 2020. However, back in June this year, FCA's presentation pegged the smaller Ram's arrival for 2022. It's a long ways out either way, so we'll keep you up to date as the small Ram saga continues. Related Video: