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Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.

Mopar announces retractable bed step for Ram's 1500 and Heavy Duty pickups

As trucks get taller, hopping into the cargo box without performing contortionist-like moves becomes increasingly difficult. Mopar solved this problem by developing a retractable bed step that's compatible with Ram's pickups. When it's not needed, like when the truck is moving, the step is tucked under the cargo box. Where it's mounted depends on the model. It can be bolted on the left side of the hitch (if equipped) on 1500 trucks equipped with the 60/40-split MultiFunction tailgate, or directly below the driver-side corner of the bumper in Classic and Heavy Duty models. Either way, users can extend it with their foot, so they can step into the box even if their hands are full. Mopar noted it makes the step with high-strength aluminum, and it applies either a black e-coat or a powder-coated finish for better durability. There's no word on whether users can install it on their own, or if it needs to be added by a technician, but we can't imagine it requires cutting or welding. Odds are it's held by sturdy bolts. Mopar cargo box step for Ram 1500 View 4 Photos On sale now in the United States and Canada, the retractable bed step developed for trucks with a split tailgate wears part number 82216265AB, and it's priced at $395. It can hold up to 350 pounds. If your 1500 has a one-piece tailgate, the step you need also offers a 350-pound capacity but it carries part number 82215289AG and it costs $365. Heavy Duty owners need to ask for part number 82215842AE and set aside $365. Mopar didn't forget about motorists who own an older truck. Part number 82214245AD corresponds to a step that fits the last-generation 1500, which is still available new as the 1500 Classic, and it can hold 300 pounds. It was developed to fit single- or dual-exhaust models, according to Ram, and it's the cheapest of the bunch at $304. Numerous aftermarket manufacturers offer extendable bed steps, it's an accessory that has been around for years, but Mopar's stands out because it's covered by a warranty that's valid for two years regardless of mileage, or for the remainder of the truck's three-year, 36,000-mile warranty. If you're looking at the competition, the Chevrolet Silverado and GMC Sierra twins are available with steps integrated into the cargo box and the rear bumper, so they don't extend, but the latter's MultiPro tailgate can be configured as one wide step. Chevrolet might soon offer it, too. Related Video: