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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

Chrysler flooded with over 8,000 Ram 1500 EcoDiesel orders in 3 days

The diesel, half-ton pickup has long been a Holy Grail to many truck fans, largely because of its potential to achieve both high payload and great fuel economy. Strange, then, that auto companies have seemingly been slow to react. However, Chrysler is finally wading into the pool for the 2014 model year with a version of its Ram 1500 pickup, and early claimed returns are showing the advantage of being first on the market. The Auburn Hills automaker has just revealed that its initial allocation of 8,000 EcoDiesel trucks has been filled by dealers in just three days.
That flood of orders came from February 7-10, and that strong surge of interest apparently amounts to a new Ram record for the number of customer orders placed for a vehicle in such a short period of time. In fact, EcoDiesel models accounted for over half of Ram 1500 orders over that period, despite the fact that the diesel option costs several thousand dollars more than a comparable gasoline-engined model. That impressive total did not come entirely as a shock to Ram officials, however: "We knew customers have been asking for it," Nick Cappa, Ram Truck communications officer, tells Autoblog.
The 2014 Ram 1500 with its 3.0-liter EcoDiesel V6 and standard eight-speed TorqueFlight automatic makes 240 horsepower and 420 pound-feet - a combination good for 9,200 pounds of towing. Despite that pulling power, its fuel economy is rated at 28 miles per gallon highway (the best among trucks in its class), 20 mpg city and 23 mpg combined. Four-wheel drive variants gives up a single mpg in all categories.

2017 Ram 2500 Laramie 4x4 | Drivers' Notes

The Ram 2500 is a heavy-duty truck that sits square in the middle of Ram's truck hierarchy. Ram considers this the fourth-generation truck, with the first model debuting in 1981. The current truck first hit the streets back in 2009, with a number of updates and facelifts keeping things fresh since then. Despite its age, it still competes strongly with the Chevrolet Silverado 2500 and the Ford F-250 Super Duty. While Ram heavy duty trucks may be known for packing wonderful Cummins inline-six diesel engines, this particular model has a 6.4-liter Hemi V8 under the hood. The Laramie trim sits dead in the middle of the Ram lineup, just below the much-beloved Power Wagon. While it may not pack all the off-road capabilities of the Power Wagon, it has a few more comfort and convenience features that make it better to live with day-to-day. Senior Editor, Green, John Beltz Snyder: The first thing that struck me besides the towering ride height of the Ram 2500 Laramie was the firmness of the ride. Despite bouncing around quite a bit on our uneven city road surfaces, I kind of enjoyed the joyful feeling of the stiff suspension. I could see myself growing tired of it, though, after a long day of driving. Still, this truck was pretty fun Í— and surprisingly easy Í— to drive in traffic, which is not something I usually say or feel about pickups. The brake effort when coming up on highway jams was the only thing that really shook my confidence in the Ram. It's a beefy machine, too. It garners attention and a wide berth on the road. My 2-year-old son was instantly impressed with it, of course (though a little sad he couldn't fit in the center console storage bin like he could in the Ford F-150). A friend of mine who'd never before struck me as the pickup type ­(though now that I think about it ...) saw photos I posted on Twitter and commented, "I'd drive that truck, dang." Then, later in our conversation, she summed up in just a few characters the conflicted feelings that this particular pickup had been stirring up in me all night: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. I'm not likely to own a truck, let alone an HD. This Ram, though, did what other pickups haven't in a long time. It provided me with guilty pleasure, instead of just guilt. Editor-in-Chief Greg Migliore: What's better than a Ram 1500? How about a 2500. Call it the Power Wagon syndrome: Suddenly I feel like I need a 2500 to do anything.