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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Mopar announces retractable bed step for Ram's 1500 and Heavy Duty pickups

As trucks get taller, hopping into the cargo box without performing contortionist-like moves becomes increasingly difficult. Mopar solved this problem by developing a retractable bed step that's compatible with Ram's pickups. When it's not needed, like when the truck is moving, the step is tucked under the cargo box. Where it's mounted depends on the model. It can be bolted on the left side of the hitch (if equipped) on 1500 trucks equipped with the 60/40-split MultiFunction tailgate, or directly below the driver-side corner of the bumper in Classic and Heavy Duty models. Either way, users can extend it with their foot, so they can step into the box even if their hands are full. Mopar noted it makes the step with high-strength aluminum, and it applies either a black e-coat or a powder-coated finish for better durability. There's no word on whether users can install it on their own, or if it needs to be added by a technician, but we can't imagine it requires cutting or welding. Odds are it's held by sturdy bolts. Mopar cargo box step for Ram 1500 View 4 Photos On sale now in the United States and Canada, the retractable bed step developed for trucks with a split tailgate wears part number 82216265AB, and it's priced at $395. It can hold up to 350 pounds. If your 1500 has a one-piece tailgate, the step you need also offers a 350-pound capacity but it carries part number 82215289AG and it costs $365. Heavy Duty owners need to ask for part number 82215842AE and set aside $365. Mopar didn't forget about motorists who own an older truck. Part number 82214245AD corresponds to a step that fits the last-generation 1500, which is still available new as the 1500 Classic, and it can hold 300 pounds. It was developed to fit single- or dual-exhaust models, according to Ram, and it's the cheapest of the bunch at $304. Numerous aftermarket manufacturers offer extendable bed steps, it's an accessory that has been around for years, but Mopar's stands out because it's covered by a warranty that's valid for two years regardless of mileage, or for the remainder of the truck's three-year, 36,000-mile warranty. If you're looking at the competition, the Chevrolet Silverado and GMC Sierra twins are available with steps integrated into the cargo box and the rear bumper, so they don't extend, but the latter's MultiPro tailgate can be configured as one wide step. Chevrolet might soon offer it, too. Related Video:

China's Great Wall confirms its interest — in Jeep, or all of FCA

HONG KONG/SHANGHAI — Chinese automaker Great Wall Motor reiterated its interest in Fiat Chrysler Automobiles NV on Tuesday, but said it had not held talks or signed a deal with executives at the Italian-American automaker. China's largest sport utility vehicle manufacturer made a direct overture to Fiat Chrysler on Monday, with an official saying the company was interested in all or part of FCA, owner of the Jeep and Ram truck brands. Automotive News first reported the news, quoting Great Wall Motor President Wang Fengying as saying she planned to contact FCA to discuss acquiring the Jeep brand specifically. Those comments sent FCA shares higher but also raised questions over the ability of China's seventh-largest automaker by sales to buy larger Western rival FCA, or even Jeep, which some analysts value at as much as one-and-a-half times FCA. Great Wall sought to dampen speculation on Tuesday. It confirmed it had studied Fiat Chrysler, but said there was "no concrete progress so far" and "substantial uncertainty" over whether it would eventually bid. "The company has not built any relationship with the directors of FCA nor has the company entered into any discussion or signed any agreements with any officer of FCA so far," the company said in an English-language stock exchange filing. It did not give further detail. Fiat Chrysler stock dipped on the statement on Tuesday. Great Wall said trading in its Shanghai-listed shares would resume on Wednesday after having been suspended. Fiat Chrysler declined to comment on Great Wall's statement. On Monday, it said it had not been approached and was fully committed to implementing its current business plan. FLUSHING OUT RIVALS? Great Wall Motor, which was early to spot China's love of SUVs, had revenue of $14.8 billion last year and sold 1.07 million vehicles - but that compares with FCA's 2016 revenue of 111 billion euros ($130.6 billion). Analysts said Great Wall would need to raise both debt and equity to complete any deal, meaning its chairman Wei Jianjun could lose majority control. One possible scenario, according to analysts at Jefferies, would see Wei keeping a roughly 30 percent stake, while Great Wall would raise $10-$14 billion in debt and $10 billion in equity - hefty for a group currently worth just $16 billion. Ultimately, politics could be the clincher.