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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2014 Ram Promaster recalled over stuck pedal fears

Ram's new, Fiat-derived cargo van, the ProMaster, is set to be recalled over concerns that the accelerator pedals could stick. The issue affects 9,655 ProMasters, with 7,935 vans in the US, 1,437 vehicles in Canada and 283 in Mexico.
There have been no reported injuries or crashes from the issue - according to The Detroit News, there haven't even been any customer complaints. The issue was reportedly discovered while Chrysler was testing the vehicle at its proving ground, which is what prompted the internal investigation. Still, it's unlikely that ProMaster vans will suffer from unintended acceleration issues, as each van is equipped with a brake-throttle override.
As of this writing, there's been no bulletin or activity from the National Highway Traffic Safety Administration.

2019 Ram ProMaster, ProMaster City vans lose the crosshair grille

Ram is updating its commercial van offerings with the 2019 Ram ProMaster and ProMaster City full-size and compact vans. They're very minor updates, mainly consisting of a new grille. The old crosshair versions are gone in favor of mesh grilles with the Ram logo in all caps. This brings them inline with the 2019 Ram 1500 pickup trucks. The compact ProMaster City doesn't get any other changes, but the big ProMaster sans-City gets some upgrades buyers may appreciate. The variety of van configurations has been expanded to include 136-inch wheelbase, low-roof options for the 2500 and 3500, and a high-roof 136-inch body for the 3500. With the current ProMaster, only 1500 models can be had with a low roof, and there are no 136-inch offerings for the 3500. View 7 Photos Ram has also increased payload capacities for each trim, with the 1500 now sitting at 4,000 pounds, the 2500 at 4,250, and the 3500 at 4,680. Towing capacity is also up, with a maximum weight of 6,800 pounds. The most a current generation van can tow is 5,100 pounds. All of this is done with the same 280-horsepower 3.6-liter V6 and six-speed automatic. One additional change to both the big ProMaster and little ProMaster City is pricing. Both vans see base price increases of $200. The ProMaster starts at $31,840, and the ProMaster City starts at $25,740 for the two-seat cargo van. The two-row wagon version is an extra $1,700. Featured Gallery 2019 Ram ProMaster Image Credit: Ram RAM Minivan/Van Commercial Vehicles ram promaster ram promaster city