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2020 Ram 1500 EcoDiesel fuel economy numbers are right in the zone

Every new truck spec gets it own awards show nowadays. In this next envelope we have EPA fuel economy ratings for the 2020 Ram 1500 EcoDiesel — drumroll, please: 22 miles per gallon in the city, 32 mpg highway, 26 mpg combined for the 4x2 trim; 21 mpg city, 29 mpg highway, 24 mpg combined for the 4x4. As one would expect, the numbers plop the EcoDiesel in the middle of the pot with light-duty diesel versions of the 2020 Chevrolet Silverado 1500 and 2019 Ford F-150. In 4x2 guise, city mileage for the EcoDiesel ties the F-150 and is one mpg short of the Silverado, highway mileage rates two mpg more than the F-150 and one mpg short of the Silverado. In 4x4 trim, EcoDiesel city mpg is one mpg more than the F-150 and two mpg short of the Silverado, EcoDiesel highway number is four mpg more than the F-150 and ties the Silverado.    Of course, Ram would also like you to know that when it comes to output and carrying, the third-generation oil-burner tops the half-ton trio with 480 pound-feet of torque, 20 lb-ft more than the Silverado, and posts the highest tow rating at 12,560 pounds. Buyers who opt for the 4x2 diesel Ram and the 33-gallon tank will be able to travel the furthest, too, going beyond 1,000 miles before the fumes give out. Every trim gets the new EcoDiesel option for 2020, including the Ram Rebel for the first time. The 3.0-liter V6 is a $4,995 option, making it either $3,000 or $3,300 more than the 5.7-liter Hemi V8 eTorque trim depending. The EcoDiesel price ladder starts with the Tradesman Quad Cab at $36,890 plus a $1,695 destination charge, for $38,585 total. The 2019 Ram 1500 Classic will continue offering the second-generation 3.0-liter EcoDiesel, starting at the unchanged price of $40,835 for the Tradesman Crew Cab 4x2.

Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.