2024 Ram 2500 Ram 2500 Tradesman Crew Cab 4x2 8' Box on 2040-cars

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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Ram trucks set for export to Australia, New Zealand

Looking across the Pacific at Australia's car-based utes is always a little exciting because it's a glimpse at a land where models not unlike the classic Chevrolet El Camino survive. Now, the Aussies are about to see how the US builds big trucks thanks to a deal to import the Ram 2500 and 3500 into the country. This new market entry comes about thanks to a deal between Ram and the New Zealand importer of FCA products, and once across the ocean, the trucks are converted to right-hand drive. The automaker has "worked closely with our engineers to produce a vehicle that is as close to an official factory right-hand-drive vehicle as it can be without it having actually run down the factory production line," Clyde Campbell, co-owner of Fiat Chrysler New Zealand," said to Drive. The first batch of pickups is set to go on sale to Kiwis and Aussies in October, but further details about them aren't disclosed yet, including available powertrains and price. Drive estimates the Ram 3500 to retail for over 100,000 Australian dollars ($76,000). The trucks are being aimed at those with heavy loads to haul like industrial companies or people with large horse trailers. These might not be the last two Ram models to make it Down Under, either. According to Drive, the New Zealand importer is working to strike a similar deal to bring the Ram 1500 across the Pacific in the future.

Ram 1500 Limited Longhorn Southfork Edition returns for 2022

Ram has steadily banged out packages and upgrades this year for the 2022 1500 pickup. So far we've had the Mopar-assisted G/T, the off-road ready Backcountry, the luxed-up, celebratory Limited 10th Anniversary, and new Uconnect 5 infotainment. At the same time, the brand that topped the 2021 J.D. Power Initial Quality Study has reworked how options and packages can be combined in order to keep the assembly lines running. Mopar Insiders reports that there's another special package coming for next year called the Longhorn Southfork Edition. This returns a name last seen in 2018 on the Laramie Longhorn Southfork Edition, but for next year it starts with the top standard trim to become the Limited Longhorn Southfork Edition.  Three years ago, the Southfork made do with a couple special colors and lots of extra leather and suede. Since this new one starts with the Limited there will be plenty of hide, as well as suede in places like the door bolsters, plus laser filigree detailing and a Mopar bright pedal kit. The special interior hue is called Mountain Brown. But the 2022 Southfork gets a tad more rugged utility, the Bed Utility Group comprising Mopar's deployable bed step, four adjustable tie-down hooks, and pick-up bed LED lighting, as well as a spray-in bedliner and Ram's Multifunction tailgate. The package sticks with the standard 20-inch painted and polished wheel, here wrapped in Falken Wildpeak A/T tires that usually require adding the Off-Road Group.   MI's dealer sources say the Limited Longhorn Southfork Edition will start at $1,295. Assuming the 2022 Ram 1500 Limited pricing doesn't increase from its present $62,645 after destination and the package can be bought standalone, a buyer can get away for around $63,940 if opting for the sole no-cost exterior color of Ivory White Tri-Coat.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.