2024 Ram 2500 Longhorn on 2040-cars

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2019 Ram 3500 Regular Cab Big Horn Review | No B.S., just lots of truck

While luxury trucks of all sizes from all makes are growing in popularity, they are particularly prevalent in the heavy-duty segment, where they tow toys worth far more than the truck itself. Want proof? The volume-selling GMC Sierra HD is actually its most expensive version: the Denali, slathered with leather and chock full of convenience features. But the person who buys this 2019 Ram 3500 4x4 Big Horn Regular Cab would say they don't care about any of that crap. This is a dedicated tool for towing and especially hauling — even more dedicated than the Ram 2500 HD that was also overhauled for 2019. It has a regular cab with a three-person bench and no back seat. It has the longest bed available at 8 feet with the heftiest payload. Packing a standard 6.4-liter 410-horsepower Hemi V8, it can tow as much as 17,490 pounds. The 3500 is also the only Ram pickup that doesn't have a coil spring rear suspension. The five-link setup with coils in the 1500 and 2500 are abundantly strong for their respective segments, while providing superior ride and handling to boot, but when you enter 3500 territory, the old-fashioned leaf spring is still required (an auto-leveling rear air suspension that still utilizes the leaf springs is optional, but our truck was not so-equipped). Remember this when you're choosing between 2500 and 3500 trucks, because if you don't need the 3500's extra capability (more on that later), you're going to be suffering when the bed isn't loaded or the tongue isn't attached to something humongous. The ride is quite simply appalling, crashing over bumps and launching you from your seat into the shoulder belt. The 2500's is far superior. But of course, anyone who has ever driven a "1-ton" pickup would find such a comment charming. "No kidding," they'd likely say, "tell us something we don't know." Well, it probably wouldn't be that the ride settled down substantially when I loaded it with a relatively paltry amount of weight. The 500 pounds of mulch I dropped into the bed was quite obviously a light lift for a truck with a 4,660-pound payload, but I can't dump river rock into every truck I test. I also didn't have a 17,000-pound something around to tow. I hereby apologize. Yet, the point of this heaviest-duty regular-cab pickup was still made. If you owned a number of different vehicles or needed something to keep on a ranch for working purposes only, this is exactly the type of truck to keep on hand.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2021 Ram 1500 gets Reverse Steering Control to help with trailers

A month ago, Mopar Insiders got the scoop on new features coming to the 2021 Ram 1500 and now thanks to MI getting a peek at dealer guides for the coming model year, we got more details. New for 2021 will be Trailer Reverse Steering Control, which will provide easy in-cab directional control when backing a trailer and be part of next model year's Trailer-Tow Group package. The current package includes trailer-tow mirrors and a trailer brake control. Next year's Trailer-Tow Group will include trailer brake control, trailer light check, trailer reverse steering control, and trailer tire-pressure monitoring. The current group adds $400 to the price of a new Ram; the new equipment will likely cause that number to rise.  We're not sure what happened to the trailer-tow mirrors, but with the Surround-View Camera system thought to be available on the trailer mirrors in 2021 — an option cribbed from the HD lineup — there's likely a bit more package rearranging in store. The third addition mentioned last month was a bed-focused camera housed next to the third brake light, which would be another HD hand-me-down. The camera would fit in with the enhanced trailer focus, and get Ram aligned with assistance features that have become a near necessity in pickups and SUVs. At the other end of the truck, the Snow Plow Prep package makes the leap from the 2500 to the 1500. We only wish Ram had kept the Snow Chief Group name used for the 2500 trucks.    Uconnect 5 is coming as well to the Ram after launching on the 2021 Chrysler Pacifica. The new Android-based operating system provides five-times-faster processing power and three times the screen resolution, while adding 4G Wi-Fi capability, configurable buttons and custom pages, six individual profiles, better looking interactive maps from TomTom, the ability to connect two phones at a time, and Alexa integration.