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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Stellantis says its 2021 performance has been better than expected

MILAN — Stellantis softened up investors ahead of its electrification strategy event on Thursday by flagging that 2021 got off to a better-than-expected start despite a chip shortage that has hit automakers worldwide. Stellantis, which was formed in January from the merger of Italian-American automaker Fiat Chrysler and France's PSA, faces an investor community keen to hear how it plans to come up with a range of electrified vehicles (EVs) to rival Tesla. At its "EV Day 2021" kicking off at 1230 GMT, Stellantis will disclose significant investments in electrification technology and connected software as it aims to be an industry frontrunner, it said in a statement. In April, Chief Executive Carlos Tavares said it would offer low-emission versions — either battery or hybrid electric — of almost all of its European models by 2025, and they should make up 70% of European sales and 35% of U.S. sales by 2030. Stellantis, the world's fourth-biggest automaker, has 14 brands in its stable, including Jeep, Ram, Opel, Fiat, Peugeot and Maserati.   Stellantis EV Day coverage: Dodge will launch the 'world's first electric muscle car' in 2024 Fully electric Ram 1500 will begin production in 2024 Jeep will have 4xe plug-in hybrid models across the lineup by 2025 Stellantis teases mystery electric Chrysler concept Stellantis previews 4 electric platforms: Here's how they'll be used Fiat says all Abarth models to be electric from 2024 Opel Manta E will be the electric revival of the classic German coupe Stellantis says its 2021 performance has been better than expected   At a similar EV strategy event last week, French rival Renault announced that 90% of its main brand models would be all-electric by 2030, whereas previously it had included hybrids in its target. Germany's Volkswagen, the world's second-biggest automaker after Toyota, expects all-electric vehicles to make up 55% of its total sales in Europe by 2030, and more than 70% of sales at its Volkswagen brand. Stellantis said its margins on adjusted operating profits in the first half of 2021 were expected to exceed an annual target of between 5.5% and 7.5%, despite production losses due to a global shortage of semiconductor supplies. Stellantis shares listed in Milan were down 2.6% at 0920 GMT, underperforming the broader European car index. Bestinver analyst Marco Opipari said Thursday's news was positive but that the stock was suffering from profit taking as it had moved up about 20% since the end of April.

451 Ram trucks take world record for longest parade of pickups

If you've been wondering what the world record was for the longest parade of pickup trucks, wonder no more, because Ram has just set a new one. A staggering parade of 451 Ram trucks gathered on Saturday in Arlington, TX, breaking the previous record that stood at 438, and driving a route of 3.2 miles. The endeavor was held to coincide with the 50th Academy of Country Music Awards, held at AT&T Stadium – home of the Dallas Cowboys – in Arlington this weekend. Ram truck owners came from across seven states and as far away as Canada to participate in the event, which was certified by Guinness World Records. As part of the celebration, participants were treated to a car-crushing demonstration by the Raminator monster truck and appearances by country musicians Kix Brooks, Thomas Rhett and Easton Corbin, with a special performance by Midnight Social out of Austin. Ram Trucks Makes History April 18 Setting New GUINNESS WORLD RECORDS™ Title for Largest Parade of Pickup Trucks - 451Ram truck owners from seven U.S. states and Canada help set new world record, Saturday, April 18, 2015 - Ram Truck 'Round-up' held in conjunction with 50th Academy of Country Music Awards weekend in Arlington, Texas, April 17-19 - ACM Awards to be broadcast for the first time ever LIVE from AT&T Stadium in Arlington this Sunday, April 19 on CBS April 18, 2015 , Arlington, TX - Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new GUINNESS WORLD RECORDS™ title for the largest parade of pickup trucks, Saturday, April 18, in Arlington, Texas. 451 Ram trucks participated in the "Ram Truck Round-up," breaking the previous world record of 438 trucks. Ram, the "Official Truck" of the Academy of Country Music Awards, invited its customers to help break the GUINNESS WORLD RECORDS in honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. live Eastern time/8 p.m. delayed Pacific time on CBS Television Network. "Our hard-working Ram truck owners are passionate and loyal, and today they proved once again that everything is always bigger in Texas," said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America.