2024 Ram 2500 Big Horn 4wd 4-door Pickup Truck Heated Seats Remote Start on 2040-cars

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Ram midsize pickup will be body-on-frame, built alongside Jeep Scrambler

Ram's still far-off midsize pickup is shaping up to be a rugged body-on-frame pickup if this report from Automotive News is correct. We would assume that because its supplier sources claim the smaller Ram will be built at the same Toledo plant as the current JL Wrangler and upcoming Wrangler pickup, aka Scrambler. It's already been a long road of back and forth about whether or not Ram would build the small pickup. Mike Manley, now the CEO of FCA following Sergio Marchionne's passing, confirmed the brand's intentions of bringing a midsize truck to market when explaining the company's five-year plan a few months back. At the time, rumors pointed to a unibody construction with production taking place in Mexico. The possibility of Ram bringing a version of the 1200 pickup here has been tossed around, but we doubt Ram would come to market with a rebadged Mitsubishi against the developing stiff competition. That segment is quickly becoming crowded with the impending arrival of the Ford Ranger and the already successful Colorado/ Canyon twins and venerable Toyota Tacoma. Ram could try using the Dakota name to jumpstart sales, but it looks like it'll be last to the party in this midsize truck renaissance. Its Jeep cousin is expected to be revealed later this year and on the market in 2019, and we've already seen a lot of it in spy shots, and even on the Rubicon Trail. The report predicts we'll see a midsize Ram as a 2021 model, going on sale sometime in 2020. However, back in June this year, FCA's presentation pegged the smaller Ram's arrival for 2022. It's a long ways out either way, so we'll keep you up to date as the small Ram saga continues. Related Video:

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2021 Ram 1500 Limited Longhorn 10th Anniversary Edition revealed with southwestern flair

Ram has made pickups as a standalone brand for about 10 years now, and the company is celebrating this milestone with a special edition truck. It’s called the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. Being the “Limited” trim, itÂ’s starting out as the most luxurious and well-appointed Ram that money can buy. Ram is sweetening the deal with a bunch of southwestern-themed appearance items. On the outside, the 10th Anniversary Edition distinguishes itself with a chrome-slate grille, chrome headlight header, chrome bumpers, a special tailgate badge and new 20-inch wheels that are available in multiple finishes. YouÂ’ll also get tow hooks, side steps and the adaptive LED headlights as standard equipment. On the interior, Ram ramps up the luxury even higher than normal. It comes with a new leather-wrapped dashboard, suede door inserts, leather seat inserts on the bolsters with a unique design to highlight a “southwestern style.” It comes in a Mountain Brown interior color theme and features hammered aluminum accents, a 10th Anniversary instrument cluster with graphic and badge, a glossy black shifter cap, metal pedal kit and a brushed-zinc badge on the center consoleÂ’s lid. YouÂ’ll be able to spec the truck with the 5.7-liter V8 or the 3.0-liter turbodiesel V6. ItÂ’s only available in the Crew Cab body style, but you can get it in either the 5-foot-7-inch or 6-foot-4 bed lengths. Pricing begins at $58,565, including the $1,695 destination charge. These trucks are on sale now, so check your local dealers if you want one of the special editions.