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2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Three Ram recalls affect more than a million pickups

Millions of Ram pickups across many of its model lines in the US are in need of recall repairs due to three campaigns by the truck maker. The largest of this trio covers 1.06 million examples in the US of the 2012-2014 Ram 1500, 2500, 3500, and chassis cab versions of the 3500, 4500, and 5500 because of potential inadvertent driver-side airbag deployment. In addition to those affected here, there are 235,925 in Canada, 26,543 in Mexico, and 23,635 elsewhere. There are also two related injures from this problem, but no reports of accidents, according to the company. While the recall was mysteriously ignored in the media at the time, the National Highway Traffic Safety Administration announced details of this campaign in late July. The next largest among the three covers 188,000 examples of the 2014 and 2015 Ram 1500 Quad Cab in the US because their side-curtain airbags don't fully overlap the C-pillars when deployed, which is in violation of federal rules. Conceivably, rear passengers not wearing their seatbelt could be more likely to be ejected in a crash. Ram's repair for the issue is still being developed, according to the National Highway Traffic Safety Administration, but the company advises all occupants to be buckled in. The final campaign affects 156,498 the company's heavy-duty trucks in the US, including the 2013 Ram 3500 and 2014 Ram 2500, 3500, and 3500 Chassis Cab. In addition, there are 20,603 in Canada and 3,241 elsewhere. Of the 13,236 in Mexico, a few units of the 2014 Ram 1500 exclusive to that market are also covered. The company found that the welds for some steering parts might have "insufficient fusion." If the part breaks, then vehicles are still controllable but with diminished response. There are no reported injuries but one minor accident. The fix involves installing a reinforcement bracket. Related Video: Statement: Steering-wheel Wiring Harness September 10, 2015 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to inspect and service, as required, wiring harnesses in an estimated 1.06 million U.S.-market trucks. Investigation by FCA US discovered certain trucks may have steering-wheel wiring harnesses that wear because of contact with a spring. Such wear may cause a short-circuit that may lead to inadvertent driver-side air-bag deployment. The Company is aware of two related injuries, but no accidents.

Chrysler to replace transmissions on 159 2014 Ram 1500s

Some recalls we report on are bigger than others. This one involves a big vehicle, but only 159 of them. No, not 159,000. Just 159.
The vehicle in question is the Ram 1500 - specifically the 2014 model, and more specifically than that, those made over the course of 12 days in late January and early February of this year. According to the statement below, Chrysler was notified by one of its transmission suppliers that a small shipment of gearboxes might have difficulty shifting into Park.
Although the Auburn Hills, MI-based automaker says it is unaware of any accidents or injuries having resulted from the issue, and has not received any specific complaints, it is notifying the owners of the 159 trucks in question to bring their pickups in for service and, if necessary, to have the entire transmission replaced.