2021 Ram 2500 on 2040-cars

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2017 Ram Power Wagon update adds menacing new look

The popular sentiment in the truck market is that if you really, really want off-road performance, you turn to the Ford F-150 SVT Raptor. But Ram would like to remind everyone that it's no stranger to the hardcore, off-road pickup game, and that the 2500-based Power Wagon is here to stand up (and dwarf) the half-ton-based Raptor. The 2016 Power Wagon was heavy on the chrome, had an pretty ridiculous optional graphics package, and featured questionable red grille inserts (unless you got the work-truck-like Power Wagon Tradesman). To be frank, it was hard to take the truck seriously alongside something as purposeful looking as the Ford Raptor. Ram has addressed this for 2017 by replacing all the chrome with menacing black trim. The billet-silver Ram badge in the nose is the only piece of bright work, and goodness, it all works. Look at the two side-by-side: murdering out the new Rebel-inspired grille, rear bumper, mirror caps, wheel arches, 324-point-font tailgate badge, headlights, and wheels finally gives the Power Wagon the menacing, purposeful, and imposing appearance that it needs. But really, what we like best is that this Ram is all just two-tone now, instead of a handful of different shades. By offering decals in just black or silver, depending on which of the six body colors you choose, the 2017 Power Wagon is a less distracting and simply more cohesive design (or just skip the graphics pack all together – we would). Changes elsewhere are much more modest. You can black out the cabin headliner, and the dull fabric seats have been spiced up with inserts that ape the tread pattern of the standard Goodyear Wrangler DuraTrac tires. It's a small touch, but it breaks up the otherwise depressing sea of black plastic. And as far as more luxurious options, there's no mention of a range-topping Power Wagon Laramie, although buyers on a budget will still be able to snag the entry level Power Wagon Tradesman. Perhaps most importantly, the bits that make the Power Wagon a Power Wagon are more or less unchanged. The 6.4-liter Hemi V8 still produces 410 horsepower and 429 pound-feet of torque and is still matched with a 66RFE six-speed automatic and a manually-shifted transfer case. It'll still tow 10,030 pounds, ford up to 30 inches of water, and has a standard 12,000-pound Warn winch at the front. In short, the 2017 Ram Power Wagon is still a monster, just a more fashionable monster.

Jeep Wrangler 4xe's hybrid powertrain: Could it be headed to other FCA products?

On its own, the 2021 Jeep Wrangler 4xe plug-in hybrid is a big deal for the brand and the model line. It's the most powerful and most efficient Wrangler by significant margins, and it doesn't give up the off-road capability that makes the Wrangler so special. But another great thing about this hybrid powertrain is its potential to be transplanted into other FCA vehicles. Just to recap, the layout of the Wrangler's hybrid powertrain, front to back, is as follows: engine, clutch, electric motor, clutch, transmission. The engine is the same 2.0-liter turbocharged four-cylinder that's a standalone engine for the Wrangler. The transmission and electric motor are sort of one unit, with the motor and clutch replacing the torque converter of the transmission. And the transmission itself is the ubiquitous eight-speed ZF automatic gearbox. Its transmission code name is 8HP75PH. The ZF eight-speed is available in every FCA product with a longitudinally-mounted engine and rear-wheel drive or four-wheel drive, with variations in the amount of power and torque it can handle. Not only that, but the Ram 1500 and 2500 and the Jeep Wrangler and Gladiator all have powertrains that utilize the non-hybrid version of the 8HP75 transmission specifically. Even the gear ratios for that transmission as well as the 8HP70 used in the Jeep Grand Cherokee, Dodge Durango, Dodge Charger and Chrysler 300 are nearly identical to those in the 8HP75PH. And a Fiat-Chrysler representative confirmed that the transmission portion of the hybrid drivetrain is basically carry-over from the regular 8HP75. So a transplant could be a relatively simple process. As for which of these models would be the most likely to receive the hybrid powertrain first, the Jeep Gladiator and Ram 1500 would seem like good bets, since they likely have the most similar transmissions, and the Gladiator in particular because of its closely-related underpinnings to the Wrangler. Both are also highly profitable trucks that sell well and could justify the development costs of adapting another powertrain. And in the case of the Ram, there's the impending F-150 hybrid to think about. Although Ram isn't going after a fully electric model, a PHEV could be a nice middle ground. A potential limiting factor would be whether the hybrid powertrain would be sufficiently robust to handle heavy payload and towing demands, particularly over longer periods.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.