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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

2019 Ram 1500 Warlock is priced right and revives a retro name

Few car companies have a history as rich and fun as Mopar, and few companies take advantage of it like Fiat Chrysler. Bringing back fantastic colors such as Sublime, or exciting models such as Power Wagon, FCA is an ace at retro vehicles. Well, it is most of the time. Then there are things like the 2019 Ram 1500 Warlock. But before we dig into the new one, we need to talk about the original, which was a trim introduced in 1976 on Dodge's old full-size truck. It was part of a line of pre-customized Dodges called "Adult Toys" ( we're not making that up). The Macho Power Wagon was one of them, and the modern Power Wagon's stripes come from that truck. The Warlock was likewise a pre-customized truck that came with gold pinstripes, wheels and upholstery, bucket seats and oak bed rails. It was also available with a six- or eight-cylinder engine and two- or four-wheel drive. The new Warlock does fit some of the original's spirit, since it's customized from the factory. It has a one-inch lift over the stock truck, powder-coated bumpers, fender flares, 20-inch wheels and decals aplenty. It's even available with six or eight cylinders and rear- or four-wheel drive. But our two main problems are that this doesn't look any different than other special Ram models, and nothing about it references the old Warlock. As for the first problem, we've seen all the parts and most of the stickers on this truck before, especially on the Rebel that has the same lights, grille, bumpers and fender flares. And for the second, this was a big missed opportunity to try out some cool retro touches, such as the gold wheels and pinstripes. A custom interior would have been especially nice. The new Warlock has just the plain "Diesel Gray" interior found on most basic Rams. And this is all without something unique like the original's wood bed rails. There is an upside to all of this, though, and it's that the Warlock offers truck buyers a way to get a new Rebel-style Ram for a lot less than the real thing. The Rebel trim no longer exists on the Ram 1500 Classic (what the Warlock is based on), and it starts at $46,635. The Warlock starts at just $37,040 with two-wheel drive and the standard V6. Buyers can also add a V8 and four-wheel drive as options. So the Warlock isn't a great Warlock, but it's a solid budget Rebel. Related Video: