2019 Ram 2500 Big Horn Sport on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Stellantis mega-merger gets approval from FCA, PSA shareholders

MILAN — Shareholders of Fiat Chrysler and PSA Peugeot decisively voted Monday to merge the U.S.-Italian and French carmakers to create worldÂ’s 4th-largest auto company. Addressing separate meetings, both PSA Peugeot CEO Carlos Tavares and Fiat Chrysler Chairman John Elkann spoke of the “historic” importance of the vote, which combines legacy car companies that helped write the industrial histories of the United States, France and Italy. Before the merger is finalized, shares in the new company, to be called Stellantis, must the launched. It will be traded in Milan, New York and Paris. The marriage of PSA Peugeot and Fiat Chrysler Automobiles is built on the promise of cost-savings in the capital-hungry industry, but what remains to be seen is if it will be able to preserve jobs and heritage brands in a global market still suffering from the pandemic. The deal will create the worldÂ’s fourth-largest carmaker, with the capacity to produce 8.7 million cars a year, behind Volkswagen, Toyota and Renault-Nissan, and create 5 billion euros in annual synergies.  “We are fully aware of the fact that together we will be stronger than individually,'' PSA CEO Carlos Tavares told a virtual gathering of eligible shareholders. “The two companies are in good health. These two companies have strong positions in their markets.” The new company will put together under one roof French mass-market carmakers Peugeot and Citroen, top-selling Jeep and Italian luxury and sports brands Maserati and Alfa Romeo - pooling companies that have helped define the industry in the United States, France and Italy. While the tie-up is billed as a merger of equals, the power advantage goes to PSA, with Tavares running Stellantis and holding the tie-breaking vote on the 11-seat board. Tavares is set to take full control of the company early this year, possibly by the end of January. Fiat Chrysler chairman John Elkann, heir to the Fiat-founding Agnelli family and Fiat ChryslerÂ’s biggest shareholder, will be the Stellantis chairman. Fiat Chrysler CEO Mike Manley will head North American operations, which is key to Tavares' long-time goal of getting a U.S. foothold for the French carmaker he has run since 2014, and the clear money-maker for Fiat Chrysler. Such a deal was long wanted by Fiat ChryslerÂ’s long-time CEO Sergio Marchionne, who had predicted the necessity of consolidation in the industry. He was unable to find a deal before his sudden death in July 2018.

2023 Ram Rebel 2500 HD adds the diesel engine you can't have in the Power Wagon

Have you been wanting a Ram Power Wagon, but couldn’t pull the trigger because Ram wonÂ’t sell it to you with the Cummins diesel engine? Well, today, Ram has an answer for you, and itÂ’s the 2023 Ram 2500 Heavy Duty Rebel. Officially at least. Go ahead and call it Ram Rebel 2500 HD if you prefer. And if you couldnÂ’t tell by now, itÂ’s heavy duty truck week — Chevy released a refreshed Silverado HD earlier this week, and Ford revealed its next-gen Super Duty shortly thereafter. Similar to the light-duty Ram 1500 Rebel, the HD version is a pickup with some off-road chops and off-road looks direct from the factory. YouÂ’ll quickly notice that it looks very similar to a Power Wagon — Ram says much of the exterior design cues are actually shared with the Power Wagon. However, the Rebel differentiates itself with a Mopar “sport performance hood” and Rebel badging throughout. It comes standard with 20-inch wheels and 33-inch off-road tires, but Ram says 18-inch wheels will be made available later in the 2023 model year. It features a unique off-road suspension (optional rear air suspension), four-wheel drive, Warn Zeon-12 winch rated for 12,000 pounds, rear limited-slip differential, rear electronic locker and skid plates to protect the fuel tank and transfer case. DonÂ’t expect it to best a Power Wagon off-road, though, as it doesnÂ’t get above-and-beyond extras like the front-locking differential and electronically disconnecting sway bar. The powertrain story might be enough to sway you to the RebelÂ’s side, however, as unlike the Power Wagon, this Heavy Duty Ram can be had with the diesel engine. Ram still makes its 6.4-liter V8 the standard engine in the Rebel (like it is in the Power Wagon), and it makes a respectable 410 horsepower and 429 pound-feet of torque. This setup wonÂ’t get you maximum towing capability, but the diesel will, maxing out at 16,870 pounds — a Power Wagon maxes out at 10,590 pounds of towing capacity. The 6.7-liter Cummins turbodiesel inline-six produces 370 horsepower and 850 pound-feet of torque in the Rebel. You get a six-speed automatic with the diesel, but the gas engine comes with an eight-speed automatic. Maximum payload is 3,140 pounds, which is another huge plus for the diesel-powered Rebel over the Power Wagon that maxes out at only 1,630 pounds. Inside, the Rebel can be had with cloth, Bristol leather or “Natura Plus” leather seats.