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Ram 'Built to Serve' special editions honor five U.S. military branches

Ram has just announced a series of special-edition trucks that honor the five branches of the U.S. military and the roughly 7% of Americans who currently serve or are veterans. Called the "Built to Serve" editions, five trucks released over the next year will come in exclusive liveries and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available on every bodystyle and powertrain, a Built to Serve package will add $2,795 to the price. Ram hasn't said which branch the first truck honors, but that pickup will debut tonight — Wednesday, Nov. 6 — at the “Stars and Strings” concert at the Fox Theater in Detroit.  Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. The colors and quantities are: Gator (1,000) and Diamond Black (1,000) Ceramic Gray (1,000) and Patriot Blue (1,000) Anvil (1,000) and Billet Silver (1,000) Tank (1,000) and Flame Red (1,000) Spitfire (500) and Bright White (500) The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange. Built to Serve trucks will be known by their U.S. flag and edition decals on the rear quarter panels. Cosmetic upgrades for all five versions include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, normally a $795 extra, including features like four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  Special features in the cabin come in the Black Onyx Chrome trim, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge. Ram will use the trucks to help bring more attention to an initiative the automaker has run since 2015, also called Built to Serve, that works to organize grassroots volunteer efforts. Between now and Veteran's Day on Nov. 11, 2020, the Built to Serve program wants to log 1.3 million volunteer hours. That figure represents one hour for each active member of the five services.

Ram Revolution wants your ideas for electric 1500 pickup

Last week, we reported that Stellantis had trademarked the term “Ram Revolution,” and that it was a potential clue to what the pickup brand would name its upcoming electric 1500 truck. Today, we learn from Ram itself that Ram Revolution is not necessarily the name of a product, but rather a program to gather input for what that product should be. Ram has launched RamRevolution.com in order to do just that, as well as to keep customers apprised of its progress as it works toward the launch of its “1500 Battery Electric Vehicle” in 2024. The accompanying images you see here are RamÂ’s concept for the upcoming EV, which will incorporate learnings from Ram RevolutionÂ’s crowdsourced feedback. Ram is also launching a Ram Real Talk Tour, in which it will solicit “a series of year-long conversations with consumers at various events to better understand what the next generation of Ram Trucks and Vans must do to meet their needs.” Have ideas for what you want your electric Ram 1500 to be, do or look like? Ram wants to hear them. Regardless, Ram says the truck will be “powerful and capable,” and able to perform the regular pickup duties of towing. We already know that it plans to use its STLA Frame EV platform to underpin the 1500 BEV, with a battery capacity up to 101-118 kWh and providing up to 500 miles of range. Ram also says it “will push past what competitors have announced and what customers expect, to deliver a fuller portfolio of technology with more range, power, productivity and convenience.” With products like the Ford F-150 Lightning, GMC Hummer EV, Chevy Silverado EV, Rivian R1T, Lordstown Endurance and other electric pickups all coming to market, Ram has its work cut out for it. “Launched as a standalone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Ram CEO Mike Koval, Jr.  “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can a gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.” This Ram 1500 BEV will be the brandÂ’s first big step into the electric age (itÂ’s already taken a small step with plans to launch the ProMaster EV in 2023), with all of its truck and van segments offering electrified variants by 2030.

The EPA has alleged that FCA installed undisclosed emissions software in about 100k Ram and Jeep diesel models [UPDATE]

Update: The text has been updated with official information from the EPA given in a press release and a conference call. Although an initial report from Reuters said the EPA will accuse Ram and Jeep of using emissions defeat devices today, that isn't quite the case. In a press release and a conference call, the EPA stated that the notice of violation sent to FCA is for the installation of eight undisclosed auxiliary emissions control devices on 2014 to 2016 Jeep Grand Cherokee and Ram 1500 models with the 3.0-liter turbodiesel V6. The violation applies to about 104,000 vehicles in total. The agency also explained that auxiliary emissions controls on vehicles are not necessarily illegal, but installing them without disclosing them to the EPA when having the vehicle certified is. Though this initial notice of violation is for installing undisclosed software, the EPA may soon also classify these emissions devices as defeat devices, as it did with the software Volkswagen used. Depending on the outcome of the investigation, there could be fines of up nearly $45,000 per vehicle involved in the notice of violation. The agency revealed that the software alters how the emissions system performs in certain situations. In controlled testing, the vehicles are compliant, but in conditions such as high speed operation, the EPA found the vehicles would produce much higher levels of NOx emissions. The EPA is continuing to investigate, and is waiting for FCA to explain why these emissions control devices are not cheating or defeat devices. In an official statement, FCA stated it is looking forward to explaining that the software does not constitute a defeat device, and has also proposed software updates to achieve compliance. During the conference call, EPA representatives also noted that the vehicles are still safe and legal to be driven, and that owners do not need to take any action yet regarding their cars. It should be noted there is no stop-sale on current models at this time. Additionally, 2017 versions of the 3.0-liter diesel FCA vehicles have not been emissions certified yet. Related Video: News Source: Reuters, Environmental Protection Agency Government/Legal RAM