2016 Ram 2500 Tradesman St 4x4 Crew Cab Swb 6.4l Gas 1owner on 2040-cars

Auto blog

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

2022 Ram 1500, HD lineup and ProMaster all updated with Uconnect 5 infotainment

Uconnect 5 is making its way through the Stellantis portfolio, and today it’s RamÂ’s turn to get the redesigned infotainment system. ItÂ’s coming to all 2022 Ram products, including the Ram 1500, Ram HD lineup and even the ProMaster. The most important of the above products getting Uconnect 5 is the 2022 Ram 1500, though. Ram has adapted its system to run on the vertical 12-inch touchscreen that debuted in that truck. WeÂ’ve enjoyed using the previous version of Uconnect with that screen layout, and given our pleasant experiences with Uconnect 5 already, we have a feeling this update will only make things better. You can check out some of the systemÂ’s nitty gritty details in our Uconnect 5 reveal post, but Ram also spelled out some of the important — and even truck-specific — details for us with its announcement today. For one, the Ram version of Uconnect 5 allows specific customization of the home screen to display a bevy of powertrain gauges during heavy towing scenarios. It also features RamÂ’s “Off-Road Pages” (similar to SRTÂ’s Performance Pages) to give you detailed off-road data for your truck. Fleets should enjoy newly-available telematics data, which is one reason Ram added this new system to the ProMaster (shown just above). Uconnect 5 allows third-party companies to collect data on vehiclesÂ’ status through the cloud in order to better monitor them. Ram suggests this will increase efficiency when it comes to reporting accidents, getting vehicles in for maintenance and making decisions about routes and vehicle appropriation. Of course, added efficiencies ultimately mean less money out of pocket for the folks running the fleet. Just like other Stellantis models with Uconnect 5, the Rams will enjoy wireless Apple CarPlay and wireless Android Auto (now capable of going full screen on the 12-inch display), an updated navigation system with more capabilities, Amazon Alexa integration for voice services and the ability to be updated via over-the-air updates. Ram did not specify when Uconnect 5 would start appearing in 2022 models, but we suspect itÂ’ll be soon for all of them. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Prosecutors indict three FCA employees in alleged emissions-cheating case

Federal prosecutors indicted three Fiat Chrysler Automobiles (FCA, now Stellantis) employees as part of an investigation into alleged emissions cheating. Charges unsealed on April 20, 2021, accuse the defendants of helping rig the emissions control system fitted to the 3.0-liter turbodiesel V6 used in some models during the 2010s. Prosecutors claim Emanuele Palma, Sergio Pasini, and Gianluca Sabbioni played a determining role in developing a defeat device that allowed the V6 to obtain certification from the Environmental Protection Agency (EPA) while polluting too much in normal driving conditions. Jeep and Ram began making the engine available in the Grand Cherokee and the 1500, respectively, in 2014, but the charges state plans to game the EPA started in 2011. Palma, Pasini, and Sabbioni knowingly mislead federal regulators, the charges claim; they called it "cycle beating," according to The Detroit News. While the three men were part of FCA's research and development department, they started the project while working for an Italian supplier named VM Motori, which FCA purchased in 2013. Pasini and Sabbioni are each charged with one count of conspiracy to defraud the United States and to violate the Clean Air Act, one count of conspiracy to commit wire fraud, and six counts of violating the Clean Air Act. They could spend several years behind bars if they're found guilty. Both are currently in their home country of Italy. Palma's legal troubles are more serious. He was charged with several counts in September 2019, though four wire fraud charges were dropped in November 2020. He lives in Bloomfield Hills, a city located on the far outskirts of Detroit. Prosecutors claim motorists spent over $4 billion on over 100,000 trucks and SUVs fitted with the non-compliant engine between January 2013 and September 2017. FCA has already agreed to pay $800 million to resolve civil claims from the Justice Department, state officials and customers, though it significantly has not admitted guilt. It stressed that "it did not engage in any deliberate scheme to install defeat devices to cheat emissions tests."