2015 Ram 2500 Laramie on 2040-cars

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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

Ram issues recall on heavy-duty pickup transfer cases

UPDATE: A previous version of this story said the issue only occurred in four-wheel drive. This is incorrect – issues are only exhibited in two-wheel drive. The Basics: Ram is recalling 930 3500, 4500, and 5500 heavy-duty pickups from model year 2016. The affected 3500s were built between July 24, 2015 and January 7, 2016, while the larger 4500/5500 trucks were screwed together between July 24, 2015 and October 8, 2015. The Problem: According to the official NHTSA bulletin, the "transfer case may have been manufactured with a misshapen main output shaft, creating voids that may cause a shaft fracture." If this happens, the vehicle could lose power. The driver might not be able to select park, either. Injuries/Deaths: FCA isn't aware of any injuries or deaths related to the issue. The Fix: Dealerships will replace the transfer case on affected trucks. If you own one: You probably don't. According to FCA spokesman Eric Mayne, dealers haven't delivered the majority of the affected trucks to customers. But if you really do own one, Mayne added that the issue only occurs in two-wheel drive. We'd advise keeping it in four-wheel drive until you can report to your local dealer. FCA kicked the recall off on August 10, so expect a mailed notification soon. Related Video: