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2019 Ram 1500 Laramie Longhorn is here to satisfy your cowboy dreams

The new 2019 Ram 1500 made its debut at the Detroit Auto Show last week. At the reveal, Ram rolled out several variants, including the Ram 1500 Limited and Ram 1500 Rebel. That was just a taste, a brief bite to whet your truck-loving palate. As you can see in these spy photos, there are far, far more models to come. FCA just released details on the new Ram 1500 Laramie Longhorn, and it looks to carry on its predecessor's Southwestern-inspired theme. The Laramie Longhorn can best be described as a Western ranch on wheels. The choice of colors, materials and details are there to bring about a sense of Texas-style luxury. Though the two-tone paint and LED headlights are nice, the real meat is inside the truck. It's easy to see why Ram calls out cowboy boots, pocket watches and horseman's saddles. Just take a look at the metal buckle on the back of the seat pockets. View 19 Photos The dashboard, door panels and armrests are done in full-grain leather. The center console, instrument cluster, seats and door panels are embossed with an alligator skin pattern. There are chrome and nickel accents throughout and a "Longhorn" emblem branded onto the wood on the dashboard. There's also wood on the doors and center console. There are two interior color options, both with contrasting piping: Mountain Brown/Light Mountain Brown and Black/Cattle Tan. Both are full leather. In addition to the optional two-tone paint, the Ram 1500 Laramie Longhorn gets a chrome grille, bumpers and tow hooks. Side steps and wheel flares are standard. The standard wheel is a new 20-inch design, though a larger 22-inch wheel is available. The Texas theme continues outside with "belt-buckle badging" on the truck's side. All the rest of the 2019 Ram 1500 features are here, too, including 4G WiFi, a 12-inch touchscreen infotainment system, 5 USB ports and a center console large enough to bathe in. The Laramie Longhorn model should get Ram's tried and true 5.7-liter Hemi V8, now available with the eTorque mild-hybrid system. Pricing hasn't been announced, but expect to see a full breakdown soon. Related Video: Image Credit: Ram Design/Style RAM Truck Luxury Off-Road Vehicles

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

2021 Ram 1500 TRX debuts as a Hellcat-powered, desert-running Raptor killer

The 2021 Ram 1500 TRX is here, and Ford’s free ride is over with the F-150 Raptor. Ford has had it good for a long time without any significant competition. Neither GM nor FCA entered the off-road full-size truck market with an offering like the Raptor. Chevy makes the Colorado ZR2, but itÂ’s a midsize truck. With the introduction of the Ram TRX, Ford finally has a proper competitor. Timing of the Ram TRXÂ’s release happens to fall in an in-between time for the Raptor, too. The F-150 is all new for 2021, but Ford hasnÂ’t released any details on the Raptor variant — though, weÂ’ve heard that the wait wonÂ’t be long. Regardless, Ford had better be aiming for the moon if it aims to best the TRX, because RamÂ’s new off-road truck is one hell of a moonshot. There is a lot to take in here, so weÂ’ve divided the chunks of information into a few digestible sections. LetÂ’s start with the underneath bits, which are arguably the most important of all when desert running and jumping is taken into consideration. Ram TRX frame and suspension Ram boasts that the frame underneath the TRX is 75 percent different from a regular Ram 1500. It uses thicker high-strength steel with low torsion attributes for stability and durability. The side rails are fully boxed, and sections of the frame are hydroformed. Ram claims its truck holds up to jumping and high impact events better than the competition, which in this case is simply code for the outgoing Raptor. ItÂ’s designed to handle rough terrain at 100 mph-plus. Compared to a Ram 1500 with the 5.7-liter V8, itÂ’s 600 pounds heavier. Ram is not messing around here. Damping is taken care of by Bilstein Black Hawk e2 adaptive shocks, aided by nitrogen-charged remote reservoirs to ensure maximum durability. The shocks will continuously adjust damping force to best handle the terrain, but you can control them via a number of modes, too. Ram says that in addition to the off-road capability, the shocks make for a smoother ride on pavement. The internals of the shocks feature a “Jounce Cut Off” that has three zones for progressive bottom-out control. You know, for when you take that jump at speed on your way to the office. 2021 Ram 1500 TRX chassis with brakes View 7 Photos Just like the other Ram 1500s, this one uses a five-link coil suspension design for the rear. However, the design is unique to the TRX with different hard points to allow room for a Dana 60 rear axle.