2014 Ram 2500 Tradesman on 2040-cars

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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Power Wagon train: Exploring the Mojave Road

If you're in Vegas with free time and keys to a Power Wagon, taking an interstate home seems pointless when there's a 135-mile desert trail an hour away, an ideal opportunity to live with – and in – this off-roading Ram pickup for three days. So with friends schlepping camping gear to a rendezvous, this test/history lesson was on. The Road The Mojave Road most closely echoes the path 19 th century westbound settlers and eastbound government supply teams followed between the Colorado River near the AZ/CA/NV junction and Barstow en route to Los Angeles. This 35 th parallel route based on Indian trails has also been called the Old Spanish Trail, Old Government Road (how it appears on many navigation system maps), and the Mohave Road. It was preferred for having more temperate weather and reliable water than routes further south. Desert travel particularly was all about water at regular intervals. Much of the Mojave Road is under National Park Service purview in the 1.6-million-acre Mojave National Preserve, encompassing a big chunk of southeastern California. Nestled between two interstates, there are paved access roads to north and south, so you needn't run the entire distance if only a few areas interest you. It is home to geologic formations from mountains to lava beds and tubes, Joshua trees, and after rains like this winter, beautiful wildflower blooms. You'll see old mines and rail lines, and hear the "singing" sand dunes at Kelso (which I'd categorize as more of a monk's chant). We saw birds of prey, wild burros, lizards, and rabbits, and heard or saw evidence of coyotes, cows, and roadrunners. All the while figuring a rattlesnake could be behind any bush. The plan was to enjoy the mesquite scents and make a few stops (the Rock House, Mojave Mailbox) but otherwise make a non-committal east-to-west camping trip of it. Do as much or little as you like, though the NPS does remind you the desert can be an inhospitable place. Cell service is hit-or-miss, and they specifically recommend against relying solely on automotive GPS navigation. Lower elevations average triple-digit highs four months of the year while upper elevations get snow; in February the temperature at our 2,800-foot campsite dropped to freezing while days were sunny and moderate. If the entire road is open, it's about 135 miles from the river to western end, but in February expect portions to be closed, potentially making it many miles longer.

Ward's reveals annual 10 Best Engines list for 2013

Ward's Auto has released its annual 10 Best Engines award winners. The 2013 list covers the full width and breadth of the internal combustion spectrum, from a spate of efficient four-cylinders to the most powerful production V8 on the planet. As always, the entries must be available in a production vehicle in the first quarter of 2013 with an MSRP of less than $55,000. The supercharged 3.0-liter V6 from the Audi S5 held on for the fourth consecutive year, and BMW earned two spots on the list with its turbo 2.0-liter four-cylinder and turbo 3.0-liter inline-six.
Ford pulled in two awards for its 2.0-liter EcoBoost four-cylinder and and the supercharged 5.8-liter V8 from the Shelby GT500. Honda matched BMW and Ford with two wins of its own. Wards awarded the 2.4-liter four-cylinder from the Honda Accord Sport as well as the 3.5-liter V6 from the Honda Accord. Chrysler, General Motors and Subaru each garnered a spot on the list as well for the 3.6-liter V6 in the Ram 1500, the turbo 2.0-liter four-cylinder in the Cadillac ATS and the 2.0-liter four-cylinder the Subaru BRZ, respectively. You can read the full press release below for more information.