2014 Ram 2500 Tradesman on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Power Wagon train: Exploring the Mojave Road

If you're in Vegas with free time and keys to a Power Wagon, taking an interstate home seems pointless when there's a 135-mile desert trail an hour away, an ideal opportunity to live with – and in – this off-roading Ram pickup for three days. So with friends schlepping camping gear to a rendezvous, this test/history lesson was on. The Road The Mojave Road most closely echoes the path 19 th century westbound settlers and eastbound government supply teams followed between the Colorado River near the AZ/CA/NV junction and Barstow en route to Los Angeles. This 35 th parallel route based on Indian trails has also been called the Old Spanish Trail, Old Government Road (how it appears on many navigation system maps), and the Mohave Road. It was preferred for having more temperate weather and reliable water than routes further south. Desert travel particularly was all about water at regular intervals. Much of the Mojave Road is under National Park Service purview in the 1.6-million-acre Mojave National Preserve, encompassing a big chunk of southeastern California. Nestled between two interstates, there are paved access roads to north and south, so you needn't run the entire distance if only a few areas interest you. It is home to geologic formations from mountains to lava beds and tubes, Joshua trees, and after rains like this winter, beautiful wildflower blooms. You'll see old mines and rail lines, and hear the "singing" sand dunes at Kelso (which I'd categorize as more of a monk's chant). We saw birds of prey, wild burros, lizards, and rabbits, and heard or saw evidence of coyotes, cows, and roadrunners. All the while figuring a rattlesnake could be behind any bush. The plan was to enjoy the mesquite scents and make a few stops (the Rock House, Mojave Mailbox) but otherwise make a non-committal east-to-west camping trip of it. Do as much or little as you like, though the NPS does remind you the desert can be an inhospitable place. Cell service is hit-or-miss, and they specifically recommend against relying solely on automotive GPS navigation. Lower elevations average triple-digit highs four months of the year while upper elevations get snow; in February the temperature at our 2,800-foot campsite dropped to freezing while days were sunny and moderate. If the entire road is open, it's about 135 miles from the river to western end, but in February expect portions to be closed, potentially making it many miles longer.

Ward's Automotive Ten Best Engines of 2014 dominated by diesels, turbos

With the Car and Driver Ten Best decided, the North American Car and Truck of the Year finalists announced and Cadillac, Ram and Subaru chalking up wins with Motor Trend, it's fair to say that the automotive awards season is in full swing. The next set of trophies to be handed out will be from Ward's Automotive, which has announced the winners of its 2014 10 Best Engines.
The latest contest was marked by the widespread emergence of diesel power and the continued success of turbocharged engines. There was even an electric motor on this year's list. In fact, only three of the ten winners were naturally aspirated and only two winners returned from last year.
"We weren't looking to throw the bums out, as they might say about an election. We were just really impressed with the flood of new powertrains," said Ward's Automotive Editor-in-Chief Drew Winter. Those new powertrains include the 83-kilowatt electric motor from the Fiat 500e, the 1.0-liter, EcoBoost three-cylinder from the Ford Fiesta and the 2.0-liter turbodiesel from the Chevrolet Cruze.